Sherrilynne Starkie

DECEMBER 31, 2014

According to the report’s authors Rebecca Lieb , Jessica Groopman and Susan Etlinger, having a content culture takes the concepts of a content marketing to a whole new level. It means extending publishing beyond the marketing department to include employees across the organization. Related posts: Writing tricks for content marketers.

Content 282

Content Committee How To Curation 282

Sherrilynne Starkie

AUGUST 17, 2014

I have this self-imposed rule because my own personal goal in social media is to make real connections with real people. The social network says that more than billion interactions take place each week between public figures and their fans on Facebook. 4 Social Media Tips We Learned from George Takei.

Facebook 281

Facebook Privacy Features Social Media 281

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

JULY 19, 2013

Upgrade Your Twitter Marketing. Featured Headline Social Media Twitter analytics Best practice Social network' PLEASE LIKE MY FACEBOOK PAGE. Related articles. Ask An Expert: Pitching on Twitter for SEO and PR. How to Use Twitter (and why it beats FB).

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Successful social media marketing to moms. Canada (Photo credit: Wikipedia).

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Tracking the KPIs of Social Media.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

MARCH 8, 2014

While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. This is the actual value in using social media analytics properly. HOW TO: Get Started With Google Analytics.

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

JANUARY 11, 2018

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Why is good writing important for social media success? They are more analytical and provide improved clarity and style.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Social Media Essential channels to reach target audiences.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

NOVEMBER 15, 2018

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. I’m now following everyone on the social media list.

News 150

News Social Media Health Care LinkedIn 150

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. What is Media Coverage and Why Does it Matter? Which stories are most shared? Is it unusual?

News 404

News Report Software Badge 404

Sherrilynne Starkie

JULY 4, 2018

Top Five: Who is social media's AR winner? Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. The good news for marketers is that users will have a better Twitter experience and so engagement will grow.

Analytics 170

Analytics Instagram Analysis Library 170

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. Setting the table for communications measurement and social media evaluation. It was held at the head office of CIRA in Ottawa.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

DECEMBER 20, 2014

People started to put a lot of effort into their Twitter profiles, updating frequently, following lots of people and using some of the cool automating and analytics tools. Twitter was cool, and its potential as a marketing and communications channel for brands was glaringly obvious. Featured Headline Social Media Twitter'

Twitter 279

Twitter Hashtag Skills Conversation 279

Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone. Search marketing is part of the solution. A good social media consultant understands the basics of search engine marketing.

Consultant 220

Consultant Social Media Marketing Skills 220

Sherrilynne Starkie

MARCH 18, 2018

The must-know social media news for the week of March 18, 2018. YouTube beats out Facebook as the most widely-used social media platform. The Pew Research Centre's recent study looks at social network platforms' user demographics for 2018. Facebook suspends Trump's analytics firm. Follow List. Embed List.

YouTube 67

YouTube Facebook Mobile Policies 67