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Audience Analytics and Tracking – The PR Secret Sauce

Proactive Report

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. It has just taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a best-guesstimate of what this audience cares about. What hashtags are popular right now?

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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

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The Ultimate Guide to Instagram Hashtags in 2021

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow your account! Why Instagram Hashtags Are Important.

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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

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How To Create An Epic Twitter Hashtag Campaign

Keyhole.co

With over 79% of marketers using promoted tweets as part of their campaign, Twitter hashtag campaigns are no longer a novelty in the marketing world. Twitter hashtag campaigns can help you reap enormous rewards when done right. But how can you run and optimize a winning Twitter hashtag campaign? Increase your followers?

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Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics. Without one, you won’t have access to analytics.

Metrics 145
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10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

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