Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes.

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Social Media Strategy Statistics Metrics 117

Josh S Peters

NOVEMBER 18, 2009

This type of campaign is usually measured by ROI to determine if what you’re doing is working, because if you’re spending more money than you’re bringing in, then you have a problem. On your site you should have some kind of tracking setup like Google Analytics or Omniture.

Social Media 113

Social Media ROI Newsletter Campaign 113

Josh S Peters

DECEMBER 28, 2009

7 Things to think about when launching a Newsletter Target Audience – Well you, the reader of this blog are who I’m targeting and from my Google Analytics I can see that you’re a very diverse crowd. This is something I haven’t done in a while and needed to be done.

Newsletter 100

Newsletter Ensembli Lijit eBook 100

Social Media Network Marketing

AUGUST 14, 2010

Typically in business terminology called Return On Investments or ROI. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. The whole ROI debate is an interesting one. August 14, 2010 8:37 PM dickiearmour said.

Social Media 93

Social Media How To ROI Reputation 93

Josh S Peters

NOVEMBER 23, 2009

Make sure that you have Google Analytics or some other web analytics tool running so that you will be able to monitor the traffic coming in and where it’s coming from. This clear picture will help you shape the next phase of your plan or create a course of action to keep you heading in the right direction.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

APRIL 15, 2010

Josh Peters Thanks Jack, I appreciate that and hope you get a lot of good use out of it.

Twitter 100

Twitter Directory Mashup Hashtag 100

Techipedia: Tamar Weinberg

MAY 18, 2010

Reply Jayesh Paul May 19, 2010 at 10:54 am Powerful points, social media tools are making more easier to check your SMO efforts via social stats with google analytics. I see more and more people complain about not being able to measure social media ROI and I wonder what they may be doing wrong. correct me if not so.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Social Media Network Marketing

MAY 29, 2010

Define ROI and success benchmarks and methods to ensure business objectives are met through social media engagement Understand how to implement digital strategies in a marketing environment, knowing the parameters and KPIs that are unique to certain industries/clients. Have been sharing a lot on my Blog, Facebook, LinkedIn and Twitter.

Social Media 50

Social Media Widget Reputation Disqus 50

Social Media Network Marketing

AUGUST 27, 2010

' This excitement continues till suddenly someone wants to know the ROI. And soon the excitement builds up as we start to count on how many people have joined us. In elevators and corridors a quick response is shared on questions like 'how many today?' This could be the first part of loosing out on steam of enthusiasm.

Social Media 66

Social Media Reputation Widget Disqus 66

Techipedia: Tamar Weinberg

AUGUST 27, 2008

page views SEO ROI — 1.2 page views While a parity in page views exists between social networks for Online Marketing Banter, both SEO ROI and Van SEO Design experience higher engagement levels from Sphinn members. new visitors SEO ROI — 96.5% page views Van SEO Design — 1.15 Thank you to both of you.

Social Media 100

Social Media StumbleUpon SEO ROI 100

The Way of the Web

JANUARY 12, 2010

link] eaon pritchard what's even worse is when customer service is outsourced, theres no business school ROI calculable so this makes some perverse sense to some.

Social Media 35

Social Media FeedBurner Airlines Blogroll 35

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. link] [link] Abbie S.

Marketing 123

Marketing Social CRM Conference Social Media 123

The Way of the Web

FEBRUARY 18, 2010

It also means that blog outreach suddenly carries a direct financial cost about resources and some freebies – something which can draw attention to the ROI and conversion rates.

Blogger 31

Blogger Marketing Creative Commons Blogosphere 31

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MARCH 4, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. JeffBullas.com How to measure social media. Like the rest of social media can be of great value to your small business in many ways if you know [.] Im Jay Baer.

Metrics 130

Metrics Strategy How To Tourism 130

Techipedia: Tamar Weinberg

MARCH 17, 2010

Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

FEBRUARY 24, 2010

Im Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. Im Jay Baer.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 28, 2010

link] #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 23, 2010

We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. And many of us in the social media space are guilty of that particular sin. link] Adine Jay, This was timely and a great help for me.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. It will be a great year ahead to see how social media analytics can directly measure and drive sales. Viral Heat data includes location, wherever available. We have a lot of small business customers due to our price-point (note: as low as $9.99/month),

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook. Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. social media ROI) [link] [link] Gary Alan Miller Are You Suffering From Premature Calculation? Hilarious, useful post [link] [link] Your Analytics Site Yes, I am taking the link bait. link] Social media metric humor.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. I’ve been having some challenges with Disqus lately. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Thanks for the heads up.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. then i never hear about it again blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

SEPTEMBER 20, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Convince and Convert quoted a new study about Twitter and provided fantastic insight in the post “Surprising Statistics About Twitter in America.” The statistics truly were surprising—and the equally surprising subheads made it fun to [.] Im Jay Baer.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

AUGUST 18, 2010

There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. It's that until Google analytics develops a social media monitoring tool, they're left with using social media marketing in much the same way a kid plays jacks. Im Jay Baer.

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

JUNE 16, 2010

You can also get Google Analytics installed on your Facebook Fan page. Facebook Analytics for domains was recently announced as well. According to your web analytics, what social media site gets you more traffic? Are you getting ROI on your investments on the social web? What social media site gives me the most traffic?

Questions 277

Questions Social Media How To Postrank 277

Kikolani

JULY 23, 2010

Search Engines / SEO / Analytics. Calculating ROI on Internet Marketing – measurings your return on investment for PPC, organic search, and social media with Google Analytics. How CommentLuv stole my heart from Disqus – a beautiful love story. 20 great photos, manipulated with iPhone apps.

Resources 129

Resources SEO GPL Mashup 129

Convince & Convert

SEPTEMBER 21, 2010

That said, they also have the option of assisting users in set up as it is more cost effective for them to work with the data analytics team determining objectives. Once they are categorized its easier to go far beyond looking at this as a metric and move toward ROI. Pricing: Your pricing is incorrect. Im Jay Baer.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc. Im Jay Baer.

Social Media 119

Social Media Strategy Analysis Reputation 119

Techipedia: Tamar Weinberg

JULY 8, 2008

social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). Reply Pragya Narang July 9, 2008 at 6:10 am RocSearch, the UK-based research & analytics firm has recently released a research study on Leveraging Social Media for Brands. marketer&# aka etc.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Even here in your comments section, I’m logged in with an OpenID connection into your Disqus comments.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Even here in your comments section, I’m logged in with an OpenID connection into your Disqus comments.

Facebook 167

Facebook Consultant Social Media Sites 167

Techipedia: Tamar Weinberg

MARCH 10, 2010

Having hands-on experience — the much-needed application of your learned skills — is incredible, especially when working alongside brilliant minds and analytical thinkers. Not just a number cruncher but someone who can analyze Google Analytics data and other data to suggest profitable solutions. Creative quant.

Marketing 240

Marketing How To SEO Training 240