Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Google Analytics can be an unlikely ally here.

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Social Media How To Survey Analytics 216

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Now, how cool is that? G2Crowd Rating: 4.2.

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Analytics Social Media Tools Curation 125

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

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Analytics Google Metrics Training 167

Unmetric

JULY 2, 2019

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Download analytics reports on your LinkedIn performance with insightful charts and graphs. Monitors your brand’s Showcase pages.

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Analytics LinkedIn Tools Analysis 112

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

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Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

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Analytics Data Marketing Training 60

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. No time to read this article now?

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Analytics Social Media How To Analysis 89

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. Profile visits.

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Data Social Media HootSuite Template 100

Sprout Social

MARCH 31, 2022

In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media. Product-centric posts and recommendations dominate the platform.

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Hootsuite

SEPTEMBER 25, 2023

Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. Clear data.

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Industry Engagement HootSuite Analytics 135

Webbiquity SMM

MAY 9, 2023

Clarity and Evaluation: Goals serve as benchmarks for measuring the success and effectiveness of your social media campaigns. By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach.

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Social Media Tips Marketing HootSuite 284

Sprout Social

OCTOBER 10, 2024

Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. What is a social media network? But times have changed.

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Social Media Brands Reddit B2B 107

Oktopost

JULY 8, 2024

The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine. Platforms like LinkedIn, Twitter, and Facebook are now indispensable tools for connecting with potential customers, building brand awareness, and nurturing leads.

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B2B Influencer ROI Authentication 105

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. Here’s why you should pay attention to your YouTube data.

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YouTube Analytics Metrics Price 52

The Realtime Report

FEBRUARY 12, 2017

Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. By Levi Olmstead.

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Analytics Meeting Tools Sentiment 107

Sprout Social

JANUARY 19, 2021

What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does.

Data 101

Data Sentiment API Analysis 101

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Social Media Sentiment HootSuite Analysis 116

Josh S Peters

MAY 24, 2012

The Twitter Analytics we were promised. I wrote a post for WebProNews, Dear Twitter Analytics… You’re Late , that was 1/2 rant and 1/2 informational. The rant is about how long it’s been that Twitter has promised us analytics, but never delivered. and never got. Thanks for reading, Josh S Peters.

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Analytics Twitter Data Social Networking 150

Unmetric

JULY 9, 2019

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. While this may sound easy, it actually is pretty tricky on the platform. Now, how cool is that?

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Analytics Tools Twitter Hashtag 72

Sprout Social

NOVEMBER 11, 2021

Many of the technologies your team relies on were built to integrate and share data with other tools. We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e., Social commerce. Sprout integrations: Google Analytics, Bitly. Sign up for a demo today.

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Social Media Management Social Media Platform Review 125

Keyhole.co

OCTOBER 22, 2024

But they are particularly important if your brand is active on social media platforms like Facebook. While Facebook will do a certain amount for you, you can’t rely on it to prod you every time something needs your attention, and its analytics aren’t as granular as you might need.

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Tools Facebook HootSuite Marketing 52

Ignite Social Media

SEPTEMBER 16, 2024

If you were savagely ranking your friends on MySpace in 2007 ( when Ignite was founded ), you know that the social media landscape has undergone a significant transformation. They’re platform-hopping across various networks. Key Takeaway: Social Network usage changes with different demographics, especially age.

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Social Media Engagement Reddit Marketing 94

Hootsuite

SEPTEMBER 16, 2024

It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience. That’s where social media benchmarks come into play. Note: Time of day was localized across 118 countries where sample data came from, i.e. the graphs are accurate across time zones. Facebook: 3.6% X (Twitter): 3.3%

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Hootsuite

SEPTEMBER 11, 2024

The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer. That said, these industry-specific stats will help you find a data-informed starting point. LinkedIn: 2.2%

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Research Social Media HootSuite ROI 92

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Using media analytics, marketers can rationalize the ROI and prove the value of social media.

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Analytics Data Strategy Marketing 47

BeingOptimist

MAY 31, 2023

One way is by looking into your follower list and another way to measure the views on your posts is to look at the number of likes and comments they have received Privacy and User Experience Considerations VSCO collects data from its users. VSCO doesn’t officially support any third-party programs to manipulate its platform.

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Privacy Platform Policies FAQ 91

SocMed Sean

FEBRUARY 24, 2022

Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. The ease of spreading fake news and misinformation on the platform dealt a major blow to the platform’s reputation. Is Facebook still a good marketing platform?

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Facebook Strategy Marketing Travel 130

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. May the Force first-party data be with you. 1 Social Media Tool Create.

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Sprout Social

JUNE 22, 2016

But when we gather social media data, it’s hard to argue against the numbers. A common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data?

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Data Social Media How To ROI 105

SocMed Sean

MARCH 1, 2022

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Is YouTube still a good marketing platform for businesses in 2022? Is YouTube still a good marketing platform for businesses in 2022? Is YouTube Facing Challenges As A Social Network?

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YouTube Strategy Automotive Marketing 204

Keyhole.co

OCTOBER 9, 2024

But they are particularly important if your brand is active on social media platforms like Facebook. While Facebook will do a certain amount for you, you can’t rely on it to prod you every time something needs your attention, and its analytics aren’t as granular as you might need.

Tools 52

Tools Facebook HootSuite Price 52

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. What is Social Media Analytics?

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Analytics Social Media ROI Metrics 52

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

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Analytics Social Media Tools Klout 111

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Using media analytics, marketers can rationalize the ROI and prove the value of social media.

Analytics 40

Analytics Data Strategy Marketing 40

Oktopost

AUGUST 1, 2024

By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis. Understanding lead data and scoring leads will help you succeed in your lead generation. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

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B2B Team Social Media Management Analysis 118

Pam Moore

MAY 27, 2019

Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. 5 easy ways to use data and social insights to humanize your brand.

Data 106

Data Brands Strategy Authentication 106

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. Both big-picture and granular data points can clue you in on what videos are doing well.

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YouTube Engagement Metrics Analytics 106