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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Durex was one of the first companies to use social media intelligence to identify the needs of the LGBTQIA+ community — a market they had previously largely overlooked. Advanced analytics and insights. Mobile app to monitor on the go. Powerful analytics platform for in-depth insights.

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GDPR and social media: What marketers need to know

Sprout Social

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. That said, ongoing compliance is required for companies looking to avoid fines and penalties. For example, consider how so much social traffic comes from mobile devices.

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5 YouTube features to use to boost engagement

Sprout Social

From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. YouTube’s powerful search capabilities have made it the world’s second-largest search engine —of course, having Google as your parent company never hurts.

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8 Things I’m Trying to Improve with This New Convince and Convert Website

Convince & Convert

A Real Home Page Since almost day one, the Convince & Convert blog has been the home page for the site and for the company. Plus, even though Convince & Convert is a company of eight people, I wanted to make sure people still know that I’m personally very involved. This design is great. Very, happy and proud about that.

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The Best Instagram Stories of 2019

Buffer Social

Within the Buffer product , we debuted Stories scheduling to help you plan and manage your Stories content, and we released advanced Stories analytics to help you know what’s working. You can share your songs straight to Instagram Stories from your Spotify mobile app. . And at Buffer, Stories has been a major focus in 2019 as well.

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Chatbot Analytics 101: Essential Metrics to Track

Hootsuite

To get the most out of your chatbot , you need to dive into chatbot analytics. In this post, we’ll break down the most important chatbot analytics for your business and how you can use them. What are chatbot analytics? Chatbot analytics is the conversational data generated by your chatbot’s interactions. Boost sales.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.