Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Campaign 111

Campaign Social Media Metrics Trends 111

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. 💡 To learn more about building community, check out What Does it Really Mean to Build a ‘Community’ on Social Media?

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 130

Team Social Media Management Skills Trends 130

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Build community.

Template 98

Template Templates Eventful Hosting 98

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Metrics 132

Metrics Strategy How To Tourism 132

Buffer Social

JANUARY 18, 2017

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Sprout Social

JULY 7, 2022

However, you can easily perform actions like updating thumbnails, titles, and descriptions, viewing analytics, moderating comments, and editing monetization and privacy settings. Here, you’ll be able to see a summary of all the important metrics related to your channel. Monitor performance analytics. View channel dashboard.

YouTube 110

YouTube Marketing Library Video 110

Buffer Social

JANUARY 19, 2017

In fact, this is our vision for Q1: Establish Buffer as the premier social media tool for businesses and teams via a focus on branding, content, and community. And how can social media help us to achieve that vision? Read on to see exactly how we set and measure social media goals here at Buffer.

Social Media 40

Social Media Community building Metrics Communities 40

Buffer Social

AUGUST 2, 2017

For example, an advantage that Facebook Pages used to have is the Page Insights , which allows social media managers to understand how their Page and posts are performing. Now, Facebook Groups include built-in analytics, too — Group Insights. Built-in analytics (Page Insights). Built-in analytics (Group Insights) now.

Groups 111

Groups Groups Communities Organization 111

Twist Image

AUGUST 1, 2014

Not truly using and understanding analytics. There are people who are much smarter than me on the topic of web analytics (I''m looking at Avinash Kaushik right now). Most brands are not measuring or leveraging the right analytics. We look at vanity metrics like users, clicks and whatever else. community building.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals.

ROI 78

ROI Strategy How To Marketing 78

Later

JULY 29, 2020

Just like Google, when you search for a keyword on Instagram (like, say, “social media scheduler”), Instagram sorts through millions of accounts to find the most useful, relevant results for what you’re looking for – aka accounts that contain that keyword. . Then you may want to check your Instagram analytics ! .

SEO 132

SEO Instagram Hashtag UGC 132

Sprout Social

APRIL 26, 2023

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.

ROI 98

ROI Social Media How To Metrics 98

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics.

Marketing 110

Marketing YouTube Overview Instagram 110

Convince & Convert

FEBRUARY 27, 2015

Over the past few years, we’ve seen a significant shift in the way brands utilize social media. It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Likewise, social marketers are expanding the possibilities of what can be achieved.

Influencer 60

Influencer Marketing Metrics Avatar 60

Waxing UnLyrical

AUGUST 15, 2011

Its goals are entrenched in reputation and community-building. I need people inside and outside the University to know about the great people and work happening within our community and we need to hear from our stakeholders, their ideas, their concerns … and the numbers are reflecting that. And it drives me nuts.

Study 178

Study Committee Metrics Education 178

Buffer Social

SEPTEMBER 28, 2016

In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. Social Pros by Jay Baer.

Skills 40

Skills Social Media Hosting Marketing 40

Pixlee

SEPTEMBER 20, 2017

The ways in which fitness brands engage with audiences has evolved at warp speed in recent years thanks, in part, to rampant social media adoption. Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media.

Communities 62

Communities Brands Class Community building 62

Sprout Social

APRIL 15, 2019

Demographics: additional details such as education level or relationship status can help you target specific social media personas that resemble your real-life customers. With so many metrics to track and variables to watch, we don’t blame any marketer for getting a bit overwhelmed. Custom Audiences.

Advertising 109

Advertising Strategy Facebook How To 109

Sprout Social

MAY 20, 2016

A1: Research your market's behavior, see who their talking about on social media regarding your industry #Sproutchat. Tools like BuzzSumo and Sprout Social can provide analytics and help provide benchmarks for your own social communities. A5: Engagement is the most important on social media.

How To 41

How To Klout Analysis Metrics 41

Pam Moore

JANUARY 19, 2020

media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise.

Trends 78

Trends Brands Marketing Influencer 78

Oktopost

JUNE 10, 2024

The fact that ‘Finfluencers’ even exist proves that social media platforms have emerged as robust channels for education, engagement, and lead generation in the traditionally conservative financial sector. Social media’s potential is immense in reaching and converting B2B prospects for financial advisors.

Social Media 62

Social Media Tips Education Banking 62

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Hootsuite

MARCH 20, 2023

Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media?

Engagement 95

Engagement Analytics Meme Instagram 95

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Kikolani

FEBRUARY 3, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 4 Key Analytics Metrics That You’re Probably Underestimating – What are your site visitors trying to tell you? Social Media / Social Networking.

Mashup 113

Mashup Resources RSS SEO 113

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. Community management software can take your brand building to a new level. Analyzing engagement metrics.

Software 62

Software Communities Forums Hubspot 62

agora pulse

JUNE 3, 2020

These tips can help you brush up on the basics and also dig deeper into this social media platform. With its striking images, easy-to-organize boards, and comprehensive search tools, Pinterest is a social media platform like no other. With some social media platforms, you can dive right in and get started.

Social Media Management 121

Social Media Management Social Media Analytics Hashtag 121

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. Given that social media is a whopping $231.1

Social Media 100

Social Media Social Media Management Influencer Trends 100

agora pulse

JUNE 3, 2020

These tips can help you brush up on the basics and also dig deeper into this social media platform. With its striking images, easy-to-organize boards, and comprehensive search tools, Pinterest is a social media platform like no other. With some social media platforms, you can dive right in and get started.

Social Media Management 116

Social Media Management Social Media Analytics Hashtag 116

Keyhole.co

MARCH 27, 2023

Unless you have been living under a rock, such social media campaigns are inspirations to every marketer. billion social media users, and if you can please even 1% of it, you will be rewarded with unmatched branding. What is a social media campaign? There are more than 4.5 But how do you do that?

Campaign 52

Campaign Social Media Marketing Metrics 52

agora pulse

JANUARY 17, 2018

That’s where a social media audit comes into play. Social media audits allow you to evaluate where you are in progress in your social media marketing, and help you to see where- and how- you can make improvements. Traditionally, social media audits can be a huge headache.

Social Media 101

Social Media Metrics Analytics Patterns 101

Sprout Social

OCTOBER 1, 2018

Be honest: is your business actually getting anything out of its social media presence? But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data.

ROI 66

ROI Social Media How To Analytics 66

Later

SEPTEMBER 12, 2019

UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . And nothing stands out more on social media than being original! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Pam Moore

MAY 31, 2024

These platforms helps streamline the process of finding and managing influencers, providing analytics that can guide your strategy and improve outcomes. However, remember that the personal touch in building human relationships often makes a significant difference in B2B contexts. You need both!

B2B 78

B2B Influencer Marketing Collaboration 78

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies can take some of this responsibility for you – from helping with targeted content creation and managing paid ad campaigns to monitoring key performance metrics. Your agency should also understand how your LinkedIn plan fits into your broader social media and marketing strategy.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62