Sprout Social

MAY 15, 2024

Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals. Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration.

Social Media 97

Social Media Social Media Management Sentiment Collaboration 97

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Survey 90

Survey Brands Sentiment Template 90

The Realtime Report

AUGUST 8, 2012

.” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.

ROI 191

ROI Mzinga Analytics Social Media 191

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 127

Marketing How To Sample Samples 127

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Influencers can help marketers reach their goals and earn more buy-in for future collaborations.

ROI 102

ROI Influencer Marketing Survey 102

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. What is a social media employee engagement strategy? 6 quick tips for creating an employee engagement social media strategy.

Engagement 140

Engagement Social Media Strategy Tools 140

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. It has to be strategic. Take Pipedrive, for example.

Influencer 102

Influencer Marketing Collaboration ROI 102

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue.

Marketing 62

Marketing Survey Skills How To 62

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Related episode: Why Collaboration Is Key to Zillow’s Social Success , Sam Gonzales, Zillow 3.

Brands 153

Brands Marketing Real Estate Collaboration 153

Sprout Social

JANUARY 11, 2024

Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. On the flip side, if a competitor is dominating a segment, it’s time to rethink your strategy there. Surveys give you unfiltered insights straight from the source—the customer.

Brands 106

Brands How To Sentiment Metrics 106

Buffer Social

OCTOBER 23, 2023

Use it to tease upcoming content or collaborations. Interviews : Host industry experts or collaborate with other creators to bring fresh perspectives to your channel. Continuous experimentation can unveil what resonates best with your audience and keep your content strategy dynamic. Listen to your community.

YouTube 113

YouTube Tips Collaboration Trends 113

Koka Sexton

AUGUST 10, 2023

To remain a high performer and exceed sales targets in 2023, sales teams must leverage advanced metrics and data to guide their strategies and prioritize their goals. By leveraging data and insights, sales teams can quickly focus on the strategies that are proven to work and drive meaningful results.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Sprout Social

MAY 20, 2021

Employee feedback surveys. That’s why employee feedback surveys matter. That’s why employee feedback surveys matter. From quick pulse check-ins and exit surveys to annual assessments, regularly surveying workers should be a top priority. Think of eNPS as a sort of subset of employee surveys.

Engagement 127

Engagement Survey How To Collaboration 127

Sprout Social

APRIL 12, 2022

Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. These tools are used to show value and impact to stakeholders and illustrate potential strategies to engage with audiences. Public relations professionals’ technology toolkit expands.

Statistics 105

Statistics Skills Analytics Press Release 105

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

APRIL 6, 2023

They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. Although it won’t replace your content strategy, it will give you and your team a better chance at driving results through your content.

Content 81

Content Collaboration Project Template 81

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. How to build an effective eCommerce strategy on Instagram. You’ll get more analytics and the option to create a shop and a product catalog.

Instagram 118

Instagram HootSuite UGC Influencer 118

Oktopost

JANUARY 11, 2024

There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. Visitor analytics tell you how visitors found you, what they did on your website, and for how long, as well as their top landing and exit pages. Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Just be sure to document your structure in your social media marketing strategy. 11 strategies for successful franchise social media marketing 1.

Social Media 94

Social Media HootSuite Guidelines Marketing 94

Keyhole.co

FEBRUARY 8, 2024

A consistent increase in followers suggests that your brand message aligns with the influencer’s audience’s interests, leading to sustained engagement and potentially fruitful future collaborations. The higher the ROI, the more successful your collaboration. one month). This reveals the average cost per influencer post.

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. This also allows you to make more informed decisions regarding future content strategies.

Template 136

Template Templates Social Media Tips 136

Sprout Social

FEBRUARY 6, 2023

Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Features 98

Features Social Media Curation Geotagging 98

Sprout Social

NOVEMBER 23, 2022

In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. Why is LinkedIn employee advocacy right for your social strategy? Tip 2: Set goals for your strategy. Why is LinkedIn employee advocacy right for your social strategy? 2: Set goals for your strategy.

LinkedIn 110

LinkedIn Tips Curation Training 110

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Streamline content creation, social customer care strategy and messaging optimization across every touchpoint. Guide multiple departments.

Examples 100

Examples Template Templates How To 100

Convince & Convert

NOVEMBER 16, 2023

A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis. Execution is Key In marketing, we often face sudden shifts like those with Threads, ChatGPT, and Google Analytics 4. We did too.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Guest post by Brandon Brown.

B2B 217

B2B Brands LinkedIn Influencer 217

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post! Take this stat from the Trust Baromter survey.

Influencer 75

Influencer Strategy Marketing Survey 75

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

APRIL 13, 2023

View this post on Instagram A post shared by Buffer (@buffer) This includes developing strategies to increase engagement and reach, analyzing metrics to measure success, and staying current with the latest social media trends and technologies. Experiment and use data to inform strategy. Keep up to date with industry trends.

Social Media 86

Social Media Social Media Management Skills Survey 86

Keyhole.co

NOVEMBER 29, 2023

YouTube Studio A tool from YouTube itself, YouTube Analytics , should be your first to-go choice. It gives detailed information on crucial parts you might need to audit your content strategy. A few tracking platforms might only give you analytics once you reach a certain number of views or subscribers. to 6:00 p.m. to 11:00 a.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. While 75% of businesses focus on customers as a key audience on social, mature organizations have expanded their strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. Social media tools prepare your team to be at the forefront of the future.

Social Media 98

Social Media Team Social Media Management Report 98

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

MAY 5, 2021

Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. In fact, in our recent survey of 250 business executives , 60% identified investing more resources into social media as a key way to gain a competitive advantage. Come up with a sales enablement framework.

Data 113

Data Marketing How To Collaboration 113