Hootsuite

NOVEMBER 30, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. From spurring ideas to implementing designs to automating social media posts , there are many great content marketing tools to make a content marketer’s day more productive and less stressful.

Tools 104

Tools Content HootSuite Marketing 104

Hootsuite

MARCH 16, 2023

In this guide, we’ll look at what makes Bing Ads great, and show you how to set up your first campaign. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Google Ads will only let you do that with Display and Video campaigns. We’ll cover a few here. Google wishes.)

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. You’ll never spend more than a specific amount for that ad per day, helping you get a better sense of how much you should budget for your digital ad campaign. Display campaign.

Adwords 145

Adwords Google Campaign Cost 145

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Module 100

Module Consultant Course Campaign 100

Josh S Peters

NOVEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Social Media for Lead Generation and Acquisition Social Media for Lead Generation and Acquisition Written on November 19, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

Social Media 113

Social Media ROI Newsletter Campaign 113

Keyhole.co

FEBRUARY 17, 2023

Maintain a similar tone in your advertising campaigns, posts, and content. Nike recently promoted its sneakers with a campaign featuring professional skater Sky Brown emphasizing women empowerment with the tagline “Who Said Woman Was Not Meant To Fly.” Humanize your brand Don’t always try to sell or promote your brand on social media.

Strategy 52

Strategy Brands Discount Hashtag 52

Proactive Report

DECEMBER 30, 2010

Media measurement requires quantity and quality. Social media can and should be measured. Measuring outcomes is preferred to measuring media results (outputs). One of the important ways analytics affects our profession is in the development of content. AVEs are not the value of public relations.

Data 75

Data Social Media Case Study Skills 75

Twist Image

AUGUST 21, 2012

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

Advertising 102

Advertising comScore Metrics Industry 102

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Marketing data and analytics classes (18-24). What Is Social?

Class 40

Class Skills Social Media Marketing 40

agora pulse

FEBRUARY 1, 2017

Your social CRM tool makes standing out from the competition and engaging with your customers easier. It brings all your social media accounts together making them easy to monitor. It provides you with powerful analytics all in one place. It lets you create posts and save them for later. Others go above and beyond.

Social CRM 60

Social CRM Avatar Groups Groups 60

Convince & Convert

MAY 12, 2016

Whether you decide to host a recording of the entire webinar or use highlights as part of your nurturing campaign strategy, be sure to leverage the webinar recording as “the content marketing gift that keeps on giving.” Gather the Final Metrics and Analytics. Convert the Analytics Into Actionable Sales Follow Up.

Tips 60

Tips Survey Hosting Metrics 60

ProBlogger

JANUARY 30, 2013

We have all heard about the traditional advertising campaign that cost thousands and makes almost no impact on sales or turnover. This is where a lot of people become confused and assume that you cannot measure sales from content marketing or social media. It is simple to monitor key performance indicators in Google Analytics.

ROI 40

ROI Content Buy Cost 40

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Track your campaign like a case study.

Conference 196

Conference Social Media SEO Marketing 196

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. Introducing Social Media Attribution.

Social Media 60

Social Media ROI B2B Metrics 60

ProBlogger

APRIL 6, 2011

Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. how to talk, write and deal with your social media world. It depends on the speed of turnaround required, the number of people they need, and the dashboard/tools and analytics you’re offering. Perception.

Blogger 42

Blogger Brands Survey Cost 42

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Social Selling. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

JANUARY 25, 2019

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Building a unique brand story on social media involves telling it through different social platforms. So how does Shinola translate their story to social media?

Engagement 110

Engagement Hotels Brands How To 110

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. Here are all our white papers.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

OCTOBER 22, 2013

Imagine a campaign that delivered content across your browser, television, and Google Glass. She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. Social media penetration (total share numbers on-site and across syndication channels).

Strategy 150

Strategy BuzzStream Content Brands 150

Convince & Convert

JUNE 12, 2013

Owned Media: Using Your Permission Marketing Assets. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). The White Paper is in his briefcase. Content Marketing buzzstream content marketing earned media owned media paid media social media strategy'

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

DECEMBER 19, 2017

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” Social Media Marketing Trends.

B2B 293

B2B Trends Analysis Marketing 293

Sprout Social

AUGUST 4, 2021

In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions. Email lets you integrate your marketing channels and drive traffic to other customer touch points, such as social media, landing pages, blogs, and in-person events. Lead nurturing.

Campaign 98

Campaign Marketing Discount How To 98

Sprout Social

APRIL 25, 2022

Consumer social media usage is through the roof. More than two-thirds of consumers across generations (71%) find themselves using social more than ever before. All this time spent on social isn’t exclusively for connecting with friends and influencers. The only constant in social media is change.

B2B 123

B2B Instagram How To Marketing 123

Sprout Social

MAY 10, 2023

Twitter is one of the most versatile social media networks in the world. Promote products and campaigns: Showcase your latest offerings and create buzzworthy campaigns on Twitter to capture your audience’s attention and drive conversions. The platform boasts over 556 monthly active users.

Twitter 108

Twitter Hashtag Sentiment Trends 108

Webbiquity SMM

AUGUST 26, 2010

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.

Advertising 215

Advertising Facebook Marketing B2B 215