Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. But, social media event promotion is far from over once your guests walk through the door.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch.

Campaign 125

Campaign Social Media Marketing Metrics 125

Keyhole.co

MAY 29, 2023

So if you are wondering where they might possibly be, rest assured they are probably on social media. billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 Apple’s campaign was ingeniously simple.

Campaign 52

Campaign Social Media Hashtag Trends 52

agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Use my daily schedule for social media managers to create your own custom checklist and optimize your workflow. Check Paid Social Campaigns.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

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Campaign Engagement Marketing Hashtag 137

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. highlight to tweet). Analyzing #FIFAWWC Mentions.

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Hashtag Analytics Campaign Social Media 60

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 Social Media Copyright and Fair Use Rules . Social Media Copyright and Fair Use Rules to Know.

Social Media 161

Social Media Brands Fair Use Marketing 161

Ignite Social Media

FEBRUARY 28, 2019

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Here’s what you need to know about Automatic Events. Here’s what you need to know about Automatic Events. How Automatic Events Work.

Eventful 126

Eventful Facebook Buy Activities 126

Webbiquity SMM

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Lisa Buyer ( @lisabuyer ), smart and engaging online public relations pro and author of the phenomenal new book, Social PR Secrets. See you there!

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Conference Eventful Social Media Nielsen 155

Keyhole.co

MARCH 24, 2024

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

Communities 59

Communities Social Media Strategy UGC 59

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 134

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. I’ve seen campaigns hoping to grow (don’t they all?), Engage (a.k.a.

Campaign 255

Campaign Social Media Tips Transportation 255

agora pulse

MAY 30, 2017

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Luckily, there are a variety of Twitter analytics tools to help do this. Which are the best Twitter analytics tools with which to get started? Here’s a handy list!

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Analytics Tools Twitter Hashtag 130

Sprout Social

FEBRUARY 5, 2024

“As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. Talissa Beall, Strategic Services Consultant at Sprout, led several DEI efforts throughout her career in social.

Social Media 111

Social Media Authentication Communities Campaign 111

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

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Examples Social Media Sentiment Influencer 122

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals.

Campaign 87

Campaign Report Social Media How To 87

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Filter Social Media Traffic.

Analytics 147

Analytics Report Social Media Google 147

Keyhole.co

APRIL 12, 2023

That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy. What is Instagram hashtag analytics? They can be either brand names or campaign hashtags. So before we dig into analytics, let’s first identify different types of hashtags that you can use.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

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B2B Social Media Strategy LinkedIn 136

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics. Facebook Video Tips.

Social Media 109

Social Media Video Strategy Tips 109

Keyhole.co

MAY 3, 2023

Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. Why Should I Measure Hashtag Performance?

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. Analyzing Red Bull’s social media accounts As this blog’s title attests, the first thing you think of when you hear ‘Red Bull’ is the now timeless slogan ‘ Gives You Wings. ’ Instagram: 19.1 million Twitter: 1.9

Social Media 52

Social Media Strategy Sports Meme 52

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. What is social media market research?

Research 144

Research Social Media Airlines Marketing 144

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Host an event or workshop.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

Social Media Management 88

Social Media Management Questions Social Media Skills 88

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Events Insight. Facebook Analytics: What They Are and How to Access Them.

Analytics 72

Analytics Facebook Overview Metrics 72

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

Education 93

Education Social Media Tips HootSuite 93

Unmetric

AUGUST 22, 2019

Back-to-School is one of the biggest shopping events celebrated all over the world where brands bring their A-game to increase revenue in a short span of time. An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance.

Social Media 127

Social Media Engagement Class Campaign 127

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

Social Media Management 120

Social Media Management Social Media Platform Review 120