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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 144
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Business Transformation. From Marketers To Makers.

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Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. When they''re not doing that, these channels are typically leveraged by the marketing and communications departments, as a way to advertise some kind of promotion or product. It''s insanity.

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Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Your location is very, very valuable to marketers. Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad.

Privacy 164
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Tracking, Personalization And Screams Of Privacy

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The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. What's your Amazon experience like?

Privacy 107
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The Future Of Personalized Pricing

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When, marketers finally deliver on this dream, we're told that the personalization comes off as some kind of slimy vibe that bears a whiff of privacy sketchiness. Just ask those playing in the loyalty marketing space. This occurs if a retailer offers different prices depending on information they have collected about that customer.

Price 105
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Social media measurement: how to figure out what works

Sprout Social

It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) . #1: The problem? A bit of both?

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The Gift Of Facebook

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There is a much bigger marketing and sales opportunity that exists. It's going to be even more amazing when Facebook can scale this platform into a world where you can easily send anything physical or virtual that you desire (the latest LEGO collectible or a $200 virtual gift card to the Apple store). apple store. web analytics.

Adwords 102