Social Media Strategery

JANUARY 6, 2014

Quantitative analysis of big data is thoroughly disrupting our industry – everything we do now can be measured, analyzed and optimized. We use tools like Sysomos and Radian6 to track millions of social media posts. We use social network analysis to determine how messages flow from one person to another. Where does it stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Net-Savvy Executive

APRIL 1, 2011

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. And of course thanks for including Radian6.

Social Media 155

Social Media Radian6 Strategy SM2 155

Kikolani

JANUARY 26, 2010

Another great point brought up during the Q&A was that social media ROI reporting would need to be approached differently based on the executive the social media strategist is approaching, such as a CFO vs. a website administrator. Listen and join the dialogue with Radian6. Social Media Tools.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

MARCH 25, 2010

Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. A new product launch. A write up on a blog.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 20, 2010

(disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. This chart shows usage of five major social outposts by organization type. The statistical similarity shocks me.

Social Media 147

Social Media B2B Strategy Consultant 147

Webbiquity SMM

OCTOBER 5, 2010

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. Nick Bilton reports on how researchers from Northeastern University and Harvard have analyzed Twitter messages to keep tabs on the nation’s mood.

Tools 207

Tools Twitter Tips Statistics 207

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. I mean, they’re going to be doing the first earnings report this week. It’s a great report. Listen Now. Jay: I like it, I like it.

Airlines 115

Airlines Sentiment Hotels ROI 115

Waxing UnLyrical

NOVEMBER 1, 2010

Too many graduates come out bursting with words and not a clue about how to create a pivot table or do a regression analysis. His students produced about 15 fabulous measurement reports to non-profits. However, Nick is dead wrong about the lack of tools.

Class 258

Class Education Metrics Creative Commons 258

Webbiquity SMM

MARCH 27, 2017

3) Radian6 (aka Social Studio). Sample review: “Known as the industry’s social pioneer, Radian6 says it lets marketers quickly and efficiently track, monitor, and react to comments, questions, and complaints in real-time. Identify influencers, collaborate as a team, and build actionable reports. Google Review Count: 331.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Kikolani

NOVEMBER 29, 2010

A Little List Analysis. Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. And it’s no surprise they notice. Follow her @allison_boyer on Twitter. Amber Naslund. Liz Strauss.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. See my post on How to Create a Share of Voice Report for a free worksheet that uses SocialMention. It also includes a handy “today&# reports that shows you what’s happened on your blog since last night – a report that Google Analytics still doesn’t offer.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JULY 8, 2008

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends. That means, knowing when to promote your idea, product, or service.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 10, 2010

I know Radian6 is excellent but it’s also very pricey for someone who only works with one or two clients. Radian6 is great and I recommend it — it consolidates lots of features of other tools in one single interface. Reply Ken Wohl March 14, 2010 at 8:31 pm Hey Tamar, Like always, excellent and very helpful post!

Marketing 240

Marketing How To SEO Training 240

Buzz Marketing for Technology

FEBRUARY 9, 2011

I looked at dozens of dashboards, and reams of reports. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. Radian6 – I originally started with a firm that I own here at Avaya. Disclaimer – these are my opinions formed by my conversations with these firms).

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

MARCH 16, 2010

Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either. link] @Brett2point0 Excellent analysis, Jay. Since then,023% of all Tweets include location data, according to Sysomos.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

APRIL 9, 2012

While it’s no threat to professional monitoring tools like Radian6 , it’s a decent, free, quick-check tool for smaller companies and one-off searches. Billing itself as a real-time social search engine, Topsy is reasonably good at finding topical and brand references across the social web. Inefegy Social Radar.

Review 200

Review Tools Social Media Klout 200