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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. 8 Big Social Media Disasters of 2012. Seriously obsessed.

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The Shift To TV Everywhere

Twist Image

nielsen mckinsey company. While Twitter feeds light up with mentions of TV shows, it turns out that Social Media doesn't really affect TV all that much. active media. advertiser. advertising. advertising model. american pickers. battlestar gallactica. broadcasting. marathoning. media company. media convergence. media hacker. micro mobility.

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7 Myths You Believe About Freelance Copywriters

Writtent Blog

As a recent analysis of the “contingent workforce” by Dr. Michael Woody found, large and medium-sized companies are actually hiring freelancers in droves. Nielsen research has found that consumers are increasingly using content for decision-making, but only when it carries some expertise. They’re Not Team Players.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

You’ll find that power influencers sometimes publish articles on media sites, but media influencers are more likely to be journalists who write for one or multiple magazines. One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis. Other SEO analysis.

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PERSONAL KNOWLEDGE MANAGEMENT

Buzz Marketing for Technology

Introduction. In his classic work published in 1968, The Age of Discontinuity, Peter Drucker (1968) coined the phrases knowledge society and knowledge worker. spreadsheet way of knowledge.? Schrage points out that ? This literature focuses on issues and principles related to page design (e.g.,

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table.   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.

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7 Ways to Use Social Listening to Generate Leads for Your Business

Rebekah Radice

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. The research published in The Social Habit, by Jay Baer, states that among respondents who attempted to contact a company: 32% expect a response within 30 minutes. Monitoring is simply tracking your brand mentions.

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