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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Are there differences between B2B and B2C in social media?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And, you need to start unifying your content strategy across all channels. It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. If I publicly endorse you, the permission is pretty much part of the package, right?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Mark Tamis Not at all Jay – I fully support the use of CRM platforms & datamining and analysis. link] Mike Boysen I didn’t see any real deep behavior analysis discussed here. Does anyone learn RFM and lifecycle analysis with their marketing degrees anymore? What behaviors are we talking about? Im Jay Baer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Competitive analysis: How does your brand stack up to the competition? • I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. It’s about having a strategy for making your company or organization more like a person and less like a machine. Can those results be tied back directly to sales, and therefore ROI?