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10 Reasons Market Research is Critical to Social Media

Adam Cohen

They Have the Best Contextual Insight Bruce Temkin , former Forrester Research analyst on customer experience, wrote a post a few months ago about how market research needs less statistical analysis and more contextual analysis. 3. “We’ve got data! I differ slightly with Bruce Tempkin, though, on how to gather that data.

Research 265
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Are Blog Comments Dead? | Justin Levy

Justin Levy

These are tracked through a variety of tools and even popular commenting system Disqus scours social networks to find blog posts being shared and displays those as “interactions&#. I know Disqus allows reactions from different social sites which is pretty cool. Paul Duplantis Great analysis Justin. I understand your point.

Comments 220
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Determining Social Media ROI

Justin Levy

Chris is a genuis at analysis and analytics. As part of his presentation Chris asked if he could use the restaurant as an example and do an analysis of our ROI. If you have done this exercise, did you change anything about the way you spend your time post-analysis? All posts will be tagged ims09 for aggregation purposes.

ROI 140
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A Slice of the Federal Government IT Pie

Justin Levy

VA CIO Roger Baker credits the IT Dashboard with providing him the analysis needed to pinpoint these 45 IT projects. According to a July 17th blog post by Vivek Kundra , our Nation’s first Federal CIO, the Department of Vetern Affairs has halted 45 IT projects which were either behind schedule or over budget. United States License.

Overview 113
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Taking Gov 2.0 to the Ballpark

Social Media Strategery

However, despite sitting in a conference room at one of the nicest ballparks in the Majors talking with some of the league’s most powerful baseball people, I couldn’t help but feel like I was again sitting in a nondescript cubicle in some office park talking with the Branch Director for a government agency. The Whole. :

Gov 2.0 82
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The new Interactive Marketing Hub that ExactTarget previewed at their conference last week is going to enable companies to sort all of this out for the first time. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Social rounds it out, helps to expand reach.

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Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

I was there speaking at the Counselor’s Academy PRSA annual conference. Thanks for bringing it to CA conference! Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). link] Jose Huitron Jay, thanks for sharing these outstanding keys. If you missed it, read the recap.

Marketing 123