Keyhole.co

FEBRUARY 13, 2024

So, you must customize your social listening strategy to get an accurate pulse on the audience. million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. But first- Why do you need a Twitter social listening guide? Competitor analysis Twitter earned a whopping $1.08

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Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

OCTOBER 16, 2023

In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. YouTube: 4.08

Strategy 69

Strategy Social Media Loyalty UGC 69

Webbiquity SMM

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns. This will not only solidify your brand voice but build community engagement as well.

Social Media 267

Social Media Tips Marketing HootSuite 267

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys.

Construction 52

Construction Social Media Strategy Collaboration 52

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On measurement’s role in developing strategy: A3 – B If you don’t understand what you are getting into you can not set a good strategy, plan, message etc #measurepr. Set objectives.

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Strategy Banking Metrics Travel 209

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Twitter: 10.7K Let’s take a closer look at Stanley’s social media strategy. Instagram: 741.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Were you in favor of X's rebrand of Twitter?

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Twitter Social Media Sentiment Reddit 78

Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Let’s start with an analysis of their social media accounts. Analysis of Nike’s social media accounts. Here’s a look at their followers on their main account: Instagram: 252 million Facebook: 36 million Twitter: 9.58

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Social Media Strategy Collaboration Analysis 59

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. With a net worth of USD 4.01

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Engagement Social Media Strategy Meme 52

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. Download our free social media strategy template to help develop a plan with more ease and speed. Identify: One or Two Primary Audiences.

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Template Templates Examples Social Media 52

Pam Moore

JUNE 12, 2019

The OPC = other people's content and other people's community. People are the heartbeat of Facebook, LinkedIn and Twitter. Communities create markets, but only after you make the first investment in the human beings within. 10 Golden Rules to Benefit from the OPC (other people's content & other people's community).

Communities 101

Communities Brands Content Authentication 101

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

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Analysis Social Media ROI How To 87

Keyhole.co

NOVEMBER 27, 2023

This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. Analysis of Samsung’s social media accounts With over a billion people worldwide using Samsung phones, the brand’s market penetration is quite high, even with fierce competition from other leading Android brands. million Samsung India on Twitter: 2.8

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Curation Social Media Strategy Content 52

Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

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Reputation Brands Sentiment Survey 90

Social Media Strategies Summit

AUGUST 15, 2023

How are external trends and events going to affect your broader marketing strategy? Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. She was also director of university marketing and communications at the University of Wisconsin–Milwaukee at Waukesha. Where Can You Find Them? Everywhere!

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Marketing Education Forums LinkedIn 240

Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. Need more help?

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ROI Strategy Twitter How To 60

Hootsuite

OCTOBER 19, 2021

Read on for 14 essential strategies for getting more views on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Your account needs to meet the TikTok Community Guidelines and Terms of Service. We’ve got you covered. Sorry, Canada!).

Strategy 140

Strategy How To Hashtag Trends 140

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

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Communities Case Study Patterns Study 239

Keyhole.co

DECEMBER 13, 2022

Analysis of Netflix’s social media accounts. One of the things that set Netflix apart on social media is their ability to engage with their audience and create a sense of community. Here are some of them: Instagram: 32 million Facebook: 85 million Twitter: 21.2 What makes Netflix’s social media strategy successful?

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Social Media Strategy Meme Trends 52

Webbiquity SMM

JANUARY 23, 2024

Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? That’s where sentiment analysis can help you. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

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Sentiment How To Analysis Trends 142

Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). The first step is to decide what you want to obtain from your social media strategy.

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B2B Social Media Strategy How To 130

Koka Sexton

DECEMBER 31, 2022

It explores the strategies and tactics needed to create a successful, integrated digital marketing plan , helping you to reach a broader audience and generate more engagement, while strengthening your brand’s online presence. Are you seeking ways to effectively target new audiences and expand your presence?

Strategy 92

Strategy Marketing B2B ROI 92

Keyhole.co

NOVEMBER 21, 2023

In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. million Facebook: 14 million Twitter: 9.6

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Social Media Strategy Apple iPhone 59

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 101

Twitter Tourism Travel Education 101

Keyhole.co

OCTOBER 30, 2023

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Let’s dive deeper into Burger King’s social media strategy. Analysis of Burger King’s social media accounts Burger King’s social media strategy demonstrates their extensive presence and reach worldwide.

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

Buffer Social

NOVEMBER 16, 2023

X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them. Just subscribed to Twitter?

Twitter 101

Twitter Price Features Analytics 101

Keyhole.co

OCTOBER 26, 2023

Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful allure and vibe of the 21st century. In this blog, we’ll take a closer look at how Chanel has designed and executed its social media strategy for maximum impact and pull. Here are some of them: Chanel Beauty: 6.1

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Fashion Platform Engagement Social Media 52

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. Here’s the stuff that actually matters when building a successful social media content strategy. Example of progress from social media content strategy. How to Perform a SWOT Analysis.

Social Media 126

Social Media Strategy Content How To 126

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 60

Activities Communities Social Media How To 60

Sherrilynne Starkie

FEBRUARY 13, 2018

The problem usually is they have no strategy or they have the wrong one. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Research is a key part of developing a strategy and keeping a program on track. A competitor analysis is often done too.

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Consultant Social Media Drupal Content management systems 265

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

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Brands Sentiment How To Analysis 109

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. You get valuable insights into your follower growth, competitor analysis, and much more to help you make better marketing decisions.

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Analytics Tools Twitter Hashtag 72

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Competitive analysis.

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Strategy Sentiment Social Media Management Analysis 118

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

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Project Analysis Hashtag Sentiment 107

Pam Moore

MAY 27, 2019

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. Audience Analysis Worksheet (worksheet to help you prioritize your niche).

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Data Brands Strategy Authentication 106

Pam Moore

OCTOBER 1, 2017

Not Twitter. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Why an audience first marketing strategy is required. Audience Analysis Worksheet. Not Facebook.

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Strategy Marketing Training Small Business 166