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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The videos highlight what makes Airbnb rentals better than the same-old hotel rooms.

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How AI insights improve decision making

Sprout Social

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

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How Fairmont Hotels Used Facebook Contest to Segment Audiences

Convince & Convert

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. Lisa Loeffler is Research & Analysis Lead at Convince & Convert. Fairmont’s Facebook Contest.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. This is where data analysis comes in. New to data analysis?

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Free Social Media Strategy Template For 2023 [+ 5 Brand Examples]

Keyhole.co

Competitor analysis By examining content and activities that do and don’t work for competitors, you should have a better understanding of which tactics resonate with your target audiences. Take the story of Delta Hotels and digital strategist Mike McCready as an example. Start by selecting two to five competitors.

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The best times to post on Twitter 2022

Sprout Social

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Hotels and hospitality brands saw a major shift in Twitter engagement times. How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform.

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Best Social Media Monitoring Tools

Bill Hartzer

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

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