Oktopost

OCTOBER 23, 2019

Subscribe to “B2B Marketing Now” to stay up to date ! Nothing comes out for use within other platforms or for independent performance analysis. The two advertising platforms have competed in the space, and so the merger will create a much more appealing list of media properties. It’s early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

Sprout Social

NOVEMBER 21, 2019

In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. The same applies to B2B brands looking to keep tabs on who’s running industry-related ads and ranking for keyword terms too. Trying to assess the health of your brand or a competing brand? It’s trackable.

Research 95

Research How To Marketing Price 95

Visually SM

OCTOBER 29, 2020

Having a well-crafted strategy will help you clarify your opportunities, weaknesses, strengths, and threats, as in a SWOT analysis. Most marketers automatically turn to Facebook and Instagram to distribute their content while many brands, especially those competing in B2B industries, are also utilizing LinkedIn.

Social Media 130

Social Media Engagement Strategy How To 130

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Proper keyword usage is essential and can be applied with basic keyword analysis before content is written and published. Think of your website just like courting a potential relationship.

Comparison 145

Comparison SEO Curation Domain Name 145

Sprout Social

JULY 6, 2022

All of these focus areas means brands can have multiple, and sometimes competing, priorities on Twitter. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers.

Twitter 97

Twitter Tourism Travel Education 97

Direct Marketing Observations

APRIL 11, 2011

Call it paralysis by analysis. Once my teams are suitably prepared, we measure where we are by competing. You’re in business to make money and you’re in business to compete against others that do what you do and sell what you sell. Or…doing the barest of minimums sets you up for nothing. Do you scout them?

Company 178

Company Social Media Compete Sports 178

Oktopost

DECEMBER 8, 2020

You need to take the methodical approach and create a competitive landscape analysis. A competitive landscape analysis is a proactive way to understand how you compete with your industry peers. What is competitive landscape analysis? The value of competitive landscape analysis. The overall market outlook.

Analysis 111

Analysis Compete Price Study 111

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. 40 – Predictive Content Analytics (perhaps a little too broad, making it tough to compete). Second, you probably need more content. You need content to address each persona. 29 – Content Marketing Analytics .

Analytics 165

Analytics Content How To Software 165

Sprout Social

AUGUST 24, 2022

Data analysis. Business-to-business (B2B) vs. business-to-consumer (B2C) : Social media managers who work in-house for businesses that market to consumers or businesses who market to other brands. Being able to manage multiple projects simultaneously—while balancing competing priorities —is essential for all social media marketers.

Social Media Management 97

Social Media Management Social Media Tips Skills 97

Convince & Convert

MARCH 27, 2012

This is important to realize, in that non-media brands are competing with traditional media for attention and retention, just like you compete with the other businesses in your field. Sixty-five percent of B2B companies have blogs today (according to CMI and MarketingProfs research). Both needs to be authentic and credible.

Content 144

Content Consultant Marketing Price 144

Convince & Convert

MARCH 27, 2012

This is important to realize, in that non-media brands are competing with traditional media for attention and retention, just like you compete with the other businesses in your field. Sixty-five percent of B2B companies have blogs today (according to CMI and MarketingProfs research). Both needs to be authentic and credible.

Content 131

Content Consultant Marketing Price 131

Oktopost

APRIL 24, 2023

Competitive analysis is ripe for the taking if you can make full use of social listening, and tap into the endless resources social media offers – provided you know exactly what it is you’re looking for. With that in mind, here are 5 ways competitor analysis and social listening analysis intersect. Is it more? You should.

Analysis 62

Analysis Sentiment Statistics B2B 62

Pam Moore

DECEMBER 7, 2017

CMOs at the largest technology organizations report that building content marketing as an organizational competency is 2nd most important initiative, only behind measuring ROI (IDC). Audience analysis worksheet to help you identify and prioritize your top audiences. 35% state their biggest challenge is creating content (Cision).

Template 167

Template Templates Trends Content 167

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

B2B 22

B2B Analytics Data Patterns 22

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. Before you begin any kind of competitive analysis, you need to identify who exactly your competitors are. What are the different aspects of competitive analysis?

Analysis 84

Analysis Sentiment Marketing Reputation 84

Keyhole.co

MAY 2, 2024

Social listening is an in-depth analysis to know what people think about your brand. However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. Sentiment analysis helps you understand whether users perceive your brand as positive, negative or neutral.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

SalesChoice

SEPTEMBER 6, 2016

Having Data Scientists in Sales that have teeth doing scenario planning can be a powerful force in helping companies compete and evolve more rapidly. Our thesis is B2B sales professionals are under siege. As more data is analyzed with deeper learning ALGOs, B2B sales will forever be integrated with advance signals.

Patterns 20

Patterns Analytics B2B Data 20

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Marketing 124

Marketing Social CRM Conference Social Media 124

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication, and effort.

LinkedIn 85

LinkedIn How To Collaboration Analytics 85

Hootsuite

DECEMBER 10, 2019

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Why We Compete at The Data Open. That's why we compete at The Data Open. B2B: 54% brand-building and 46% sales activations. Top 5 social media trends for 2020. Are you up for the challenge?

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

APRIL 7, 2021

Cohen revealed that—at least for Hootsuite’s North American B2B audience—our Instagram posts do best when we hit the wake-up or lunch-time hours for our Pacific time zone audience, and the sitting-down-to-work or logging-off hours in the Eastern time zone. Post in your audience’s time zone.

Instagram 145

Instagram HootSuite Analytics B2B 145

Sprout Social

JANUARY 5, 2023

Competitive analysis: analyzing a competing brand or product. Campaign analysis: reporting on how a campaign is performing. Strategy #3: Competitive analysis. And so many of our most popular listening reports are about competitive analysis. New companies are constantly popping up in both B2B and B2C.

Social Media 80

Social Media Sentiment Hashtag Analysis 80

Webbiquity SMM

JULY 28, 2015

” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade. 42% of CMOs say that analytics skills will become a core competence in marketing (really – only 42%?);

Marketing 100

Marketing Statistics Skills Compete 100

Socialmedia.biz

AUGUST 7, 2018

More than 50 million businesses are using Facebook to interact with their target audience, identify sales prospects, and conduct comprehensive competitor analysis, among other things. You can always upgrade to the $79/month, $139/month, $239/month or $499/month plans to get access to more advanced features. Zoho Social.

Social Media 69

Social Media Tools Price Analysis 69

Webbiquity SMM

FEBRUARY 11, 2013

Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. In a world where media brands are competing for attention, Twitter is the strongest channel for media brands to focus on for people’s discovery of news and information.” ” Twitter Tools. Getting Started With HootSuite by Social Media Sun.

Tools 193

Tools Twitter Tips HootSuite 193

Webbiquity SMM

SEPTEMBER 15, 2010

historical and real-time data, sentiment analysis, platform filtering) and ease of use with a more attractive monthly price than many well-known competitors. Metrics include traffic stats from Alexa, Compete and Quantcast; backlinks and results by search engine; backlinks and mentions on the major social news sites and more.

Tools 188

Tools Social Media Radian6 CoTweet 188

Writtent Blog

MAY 9, 2013

Further analysis into the types of companies most likely to employ blogs, social media and email marketing revealed that some of the world’s sharpest groups of professionals, marketing agencies, were the most likely to employ inbound tactics, at 73%.

Trends 99

Trends Hubspot Marketing ROI 99

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Nevertheless, the social media ROI debate is not over.

Social Media 199

Social Media Tools Tips ROI 199

Convince & Convert

APRIL 26, 2012

space is not only competing against other companies that are creating. content, but they’re also, you know, competing against the consumers that. Your brand is competing. caricature of our customers, but using a lot of data and analysis to then. And someone coming into the content marketing. Lee: Right.

Social Media 135

Social Media SEO Retail Conference 135

Webbiquity SMM

JANUARY 13, 2015

This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks. ” The Top 8 Social Networks For Business by B2B Marketing Insider. What are the best and worst times to post updates?

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

MARCH 31, 2015

Michael Gerard details six attributes needed to “to launch and sustain a successful business blog” based on an analysis of more than 400 blogs at the 10,000+ visitors-per-month level. B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. Six Blogging Strategy Guides.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60

Kikolani

NOVEMBER 29, 2010

A Little List Analysis. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her blog, Successful Blog , has a LOT of content and covers analysis, branding, business, community, motivation, writing, and more. Gina Trapani.

Blogger 168

Blogger SEO Consultant WordPress 168

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent.

Platform 104

Platform Content B2B Education 104

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Sphinn: In Depth Traffic Analysis and Advice (Blogging Fingers): Matt Jones takes a look at Sphinn in its early beta stages and gives a lot of interesting feedback. Your Fellow Blogger is Not a Competitor (Dosh Dosh): You’re not competing against any bloggers. You include this among many other worthy posts.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

APRIL 9, 2012

With these free analytics platforms, any company could truly compete with the advanced data tools and tactics of even its largest competitors”) the reviews eight free tools including Quantcast for demographics, 4Q for free survey analytics and TubeMogul for video analytics. Inefegy Social Radar.

Review 201

Review Tools Social Media Klout 201

Buffer Social

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.    An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO.

Analysis 88

Analysis Twitter Meme Hashtag 88