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Role of artificial intelligence in marketing

Sprout Social

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. And the world of marketing is going through a tremendous change right now.

Sentiment 130
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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. React in real time.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

However, this analytical approach is not merely about data aggregation. Leverage Twitter’s “Explore” tab or third-party hashtag analytics tools like Keyhole for real-time insights. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard.

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How to analyze customer reviews for brand insights

Sprout Social

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Only then will you get the most comprehensive view of your audience.

Review 126
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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Behaviors include everything from life events, payment and device preferences, and retail spending. Post sentiment- aggregated feelings about your topic.

Facebook 107
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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

It includes an analysis of context, sentiment, and the overall customer experience. Often, social media managers leverage social listening tools like Keyhole to track certain #hashtags, @mentions, and much more. Tools such as Keyhole allow brands to track and analyze keywords, URLs, topics, and hashtags related to their business.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! The same can be said for monitoring tools. We have broken down the functionality that is likely to be found in monitoring tools. Sentiment Analysis. Keyword/Topic Monitoring.