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How to analyze customer reviews for brand insights

Sprout Social

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Boost sales conversions Social proof is everything.

Review 126
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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. What is social media intelligence?

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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

Availability and pricing will also be dynamic, making sure that users are only shown ads that remain relevant. And they have the ability to show ads for hotels based on class — so if someone is searching for a low cost option, they are only shown similarly priced hotels. Aggregate values: Total amount someone has spent.

Hotels 113
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Price: From $49 to $349 per month. Price: From $29 to $299 + Enterprise pricing available on request. Price: From $97 to $447 per month. Price: Alerts are free. TrendSpottr.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Posted in Customer Experience eCommerce Mobile.

Mobile 197
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Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

Compare influencers – To measure and compare their performance, aggregate all influencer accounts in your campaign reports and optimization recommendations boost your campaigns. Keyhole is best suited for agencies and B2C brands looking to get their engagement metrics and analytics aggregated across every platform. CreatorIQ .

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10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

DPMs are usually used to aggregate or pool third-party data into a single point and leverage that data for better messaging, targeting, etc. For retailers, the benefits of CDPs are probably readily apparent. The CDP is offered on a monthly subscription basis at multiple pricing tiers. But are CDPs for B2B companies, too?

Data 111