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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app. If this is a feature you need, ask your ad rep (if you have one).

Hotels 113
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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. Are you planning the same for your mobile site?

Mobile 197
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Price: From $49 to $349 per month. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. Price: From $97 to $447 per month. TrendSpottr.

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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

Fortunately, my mobile apps have been getting traffic and have been one of the factors keeping Ticketstub.com alive. Up until the recent Mobile updates Google rarely if ever bothered publicly making information available in a time frame that would have allowed so many site owners like myself get anything changed and save our livelihoods.

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10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Customer profiles can be assembled from fragmentary data collected from mobile devices, point of sale terminals, website, emails, and any other marketing channel you can think of. DPMs are usually used to aggregate or pool third-party data into a single point and leverage that data for better messaging, targeting, etc.

Data 110
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. We have a lot of small business customers due to our price-point (note: as low as $9.99/month), If it is, we’ll include it in Viral Heat.

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Ultimate Guide to Social Media Marketing

Sprout Social

The affordable prices make it perfect for companies of any size from small businesses to agencies or enterprise. Focus on leads, not sales: Since you've narrowed down your audience to your ideal buyers, you might be tempted to direct your ads to a pricing page to get them to sign up for your product or service.