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Role of artificial intelligence in marketing

Sprout Social

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 129
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Social Media Marketing for Beginners: 10 Tips

Hootsuite

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Your body is ready. And we’re here to say that we couldn’t be more proud of you. More than 4.95 The good news?

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How to measure brand awareness

Sprout Social

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Gauge customer trust and loyalty When customers consistently choose your brand over others, it’s a clear sign they trust you and are loyal.

Brands 106
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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 107
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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Additionally, we’ve taken it one step further to show you our recommendation as to which of these metrics you should focus on depending on your primary objective and where that falls within the marketing funnel.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. What is word of mouth marketing, anyway? How to build a word of mouth marketing strategy: 8 tactics and examples.

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2023 Guide to Insurance Social Media Marketing [6 Tried Tactics]

Hootsuite

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance agents feeds your sales funnel.