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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? or G2), it goes far beyond that.

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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 128
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The complete guide to online social listening

Sprout Social

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Consider the sheer popularity of sites such as YouTube, Reddit and Quora.

Reddit 100
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Brand experience: Why it matters and how to build one that works

Sprout Social

Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit. review websites (TrustPilot, G2), forums (Reddit), sales emails and other business-critical channels.

Brands 114
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Why We Still Love Twitter

Likeable

Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. While certainly not as formally established as Groups on Facebook or Subreddits on Reddit, Twitter communities are every bit the real deal. Ah, Twitter.

Twitter 80
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. 6 slick news aggregators you should try by iMedia Connection.

Tools 206
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6 steps to create an org-wide social listening strategy

Sprout Social

You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Listening can crawl data from Youtube, Reddit, blogs and forums too!

Strategy 119