B2B Marketing Stats from HubSpot’s Marketing Data Box
Webbiquity SMM
MAY 16, 2011
Content aggregation ?). The good news for B2B marketers is that these publications still reach a highly qualified audience, advertising prices have dropped (in some cases dramatically) and deals can be made. Slide 21: Online costs per lead are lower. The higher cost per lead may very be justified by higher quality (close rate).
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