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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

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How to measure brand awareness

Sprout Social

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 104
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Why Choose a Social Media Management Tool Over a Native Tool?

agora pulse

You’re checking Facebook notifications in one tab, uploading to YouTube from another device, posting Instagram Stories from your phone, and the list goes on. Customer relationship management (CRM) tool that organizes all comments and messages from a single user in one screen—so you can build on past conversations.

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What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Then set up calendar notifications or alarms with plenty of time to spare. I find that it’s easier to stay focused when I check in with clients and colleagues at a few specific times throughout the day rather than constantly responding to new message notifications. Look for time-sensitive events like Facebook Lives or Twitter chats.

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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. Meaning consumers making a reference to a brand through a photo without mentioning the brand name.

Brands 264
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The 9 best reputation management services for your brand in 2024

Sprout Social

Additional features like sentiment analysis, social listening and AI-powered workflows let users keep a close eye on their audiences and quickly jump into the conversation if needed. Smart Inbox: Our unified inbox aggregates all of your brand conversations into one place, so you never miss a message.

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Top 10 Social Media Management Tools for 2020

agora pulse

In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers. Engagement: Hootsuite lets you monitor incoming messages, which it aggregates in your social inbox.