Jon Loomer

JANUARY 26, 2021

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. The result is that any conversion data sent from iOS apps will be… Restricted: No defined attribution window; maximum of one ad account, 9 campaigns, and 5 ad sets with the same optimization for app install. It’s not.

Aggregator 212

Aggregator Facebook Apple Training 212

The Realtime Report

AUGUST 10, 2020

Marketing Effectiveness. Some marketing campaigns have been incredibly effective in generating returns, such as Nike’s “Just Do It” campaign. In 1988, when Nike first launched the campaign, sales were around $800 million, and Reebok was outselling them. Conversion Rate. How to Measure Your.

How To 103

How To Marketing Aggregator Affiliate marketing 103

Jon Loomer

FEBRUARY 1, 2022

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. The direct result to reporting is simple: Not all conversion events will be received. After the change, these conversions would never appear. They’ll be incomplete.

Facebook 205

Facebook Aggregator Eventful URL 205

Jon Loomer

MAY 12, 2021

If you want to create a conversions campaign, you can only optimize for one of your eight configured events. If you created ad sets within conversion campaigns prior to iOS 14 enforcement that were optimized for events that aren’t among your configured eight events, those ad sets will now be paused. Paused Ad Sets.

Advertising 217

Advertising Facebook Aggregator Eventful 217

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. Are you the go-to choice or do you need to do more to climb the ranks?

Brands 110

Brands How To Sentiment Metrics 110

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion.

Analytics 154

Analytics Brands CPA Overview 154

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

Sentiment 134

Sentiment How To Marketing Analysis 134

Jon Loomer

MARCH 27, 2022

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. I’m running a Reach campaign to a very warm audience to promote my 10 Tips free opt-in lead magnet.

Eventful 202

Eventful Report Facebook Aggregator 202

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

Campaign 91

Campaign Social Media Brands Apparel 91

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. Ultimately, I want to compare the number of conversions reported by Ads Manager to those by Google. One approach is using URL parameters.

URL 204

URL Examples Facebook Analytics 204

Jon Loomer

NOVEMBER 1, 2022

Prior to iOS 14 changes, Facebook used separate attribution windows (for reporting) and conversion windows (for optimization). Aggregated Event Measurement should still find many of your prioritized events. But once it went away, those questions moved to panic about conversions dropping. And it makes sense. What You Should Do.

Privacy 207

Privacy Advertising Aggregator Report 207

Jon Loomer

FEBRUARY 13, 2023

If that’s the case for you, create a custom conversion that maps to the custom event. Now you should be able to add your custom conversion to your report as a new column. Quick Tip: You may want to rank these events in your top eight for Aggregated Event Measurement if you have room. Create an Engagement campaign.

Eventful 184

Eventful Aggregator Widget Conversation 184

Hootsuite

JULY 21, 2022

How about your COGS from your conversion rate? If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Boosting conversions. Know your LTV from your YOY?

ROI 113

ROI HootSuite Cost Campaign 113

Jon Loomer

FEBRUARY 15, 2023

Create a Custom Conversion We’ve discussed this in the other two blog posts, but there’s a bug that doesn’t allow you to add columns to your Ads Manager for all custom events. The easy solution is to create a custom conversion that maps to that custom event. To do that, create an Engagement campaign.

Eventful 179

Eventful Aggregator Google Conversation 179

Ignite Social Media

JANUARY 21, 2021

Facebook also expects that there will be a delay in reporting of 24-48 hours, especially for offsite conversions from users using iOS 14. Additionally, aggregated data will not include the ability to breakdown data by demographic. Prioritize the implementation of Facebook’s Conversion API.

Advertising 180

Advertising Facebook Policies API 180

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 79

Template Templates Social Media RFP 79

Sprout Social

JUNE 29, 2020

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Strategy 132

Strategy Marketing Metrics Education 132

Pixlee

JUNE 23, 2020

Social media is a powerhouse for marketers, with 50% of the world’s population using at least one platform. Social hubs gather all your content from different social networks, aggregate it, and display it in one place. User-generated content featured on product pages serves as a digital lookbook and helps boost conversions.

Brands 77

Brands Aggregator Curation UGC 77

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Increasing conversions. From initiating new prospects into the sales pipeline to selling products and services, increasing conversions is an objective that can link directly to return on investment (ROI). Increase conversions.

Report 147

Report Social Media Metrics Aggregator 147

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Jon Loomer

JANUARY 8, 2020

You recently started a Facebook ads campaign. If you are optimizing for conversions, for example, your ad set will need to generate around 50 conversions during the initial seven-day period to exit the Learning Phase. Understand that this applies to each individual ad set within a campaign. Instead, you may want to wait.

Facebook 176

Facebook Campaign Aggregator Advertising 176

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

JANUARY 17, 2024

It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Good social listening can positively affect how you run your campaigns.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Ignite Social Media

JANUARY 30, 2017

Brands see a 78% lift in conversion rates when customers interact with UGC. To get started, there are a variety of ways to run a UGC social media campaign for your brand. This blog post will highlight key questions to answer as you are crafting the perfect campaign. Do you have plans to run a UGC campaign this year?

UGC 60

UGC Campaign Social Media Bazaarvoice 60

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Here are our favorites. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. In fact it ranked as the second biggest challenge facing social marketers in our 2018 Index. There’s good news though!

Strategy 97

Strategy Aggregator Overview ROI 97

Sprout Social

JUNE 23, 2021

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!

Social Media 94

Social Media Focus Group Aggregator Research 94

Sprout Social

JULY 28, 2020

Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches. Choose to build ad campaigns around brand awareness, traffic or conversions, and you can choose hyper-specific interest targeting for your ads.

Aggregator 120

Aggregator Analytics Trends Upcoming 120

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Twitter Conversation (measured in @mentions). On an average how many friends/followers do they have and so on.

Analytics 350

Analytics Social Media Trendrr Digg 350

Jon Loomer

OCTOBER 19, 2020

Business Manager roles include: Manage campaigns. Offline event set roles include: Upload offline conversions. You can choose whether a partner can view aggregated insights for a line of business. Manage page (admin access). By default, these roles are off for employees, but you can toggle any of them on. View performance.

System 201

System Facebook API Aggregator 201

Jon Loomer

APRIL 24, 2019

This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How can events benefit your marketing? Here’s an example of an audience that consists of people who performed purchases that, in aggregate, were equal to or greater than $100… 2. Conversion Tracking.

Eventful 167

Eventful Facebook Analytics Aggregator 167

Sprout Social

JUNE 27, 2023

It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Boost sales conversions Social proof is everything. Review analysis gives you insights into all these factors so you can improve your end-to-end customer journey for higher satisfaction and conversion.

Review 127

Review Brands How To Analysis 127

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. The Marketing Analyst. Market research, especially at scale, can be costly and time-consuming.

Organization 125

Organization Sentiment Social Media Management Analysis 125

Jon Loomer

OCTOBER 20, 2020

Business Manager roles include: Manage campaigns. Offline event set roles include: Upload offline conversions. You can choose whether a partner can view aggregated insights for a line of business. Manage page (admin access). By default, these roles are off for employees, but you can toggle any of them on. View performance.

System 161

System Facebook API Aggregator 161

agora pulse

MAY 31, 2018

I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. To make this easier, Facebook is getting rid of these metrics because they aren’t useful for iterating campaign efforts toward success. Actions (as an aggregate metric). Mobile App Actions Conversions Value.

Metrics 87

Metrics Facebook Aggregator Report 87