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Facebook Ads Performance Related to iOS 14

Jon Loomer

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. Facebook does attempt to fill in the gaps with modeling. Attribution Change.

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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

You may want to target your most valuable website visitors with Facebook ads. Facebook isn’t perfectly clear on this point, but it would be consistent. When creating an audience based on one of these events, you’ll see options for “URL/Parameter” and “Aggregated Value.” Take a look!

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

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My Next Facebook Ads Experiment

Jon Loomer

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. After creating that lesson, I got nervous that Facebook would stop serving lessons too quickly, so I expanded the net to 180 days going forward.

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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

Facebook first started rolling out the ability to customize ad creative by placement more than two years ago. The biggest update is the ability to customize creative for an existing Facebook post. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. We’re going to get to that.

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Facebook Pixel Events: An Introduction

Jon Loomer

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

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Facebook Reader a welcome feature

Sherrilynne Starkie

But little by little Twitter and Facebook have taken over the reader duties for me. Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. Facebook would not confirm the reports at the time. Related articles.

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