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Aim True With AdWords

Saying It Social

Read our review on the October 2014 Google Partners Connect event featuring two of Google''s in-house AdWords experts - Allan Thygesen & Frederick Vallaeys. The event provided valuable insight to how new features of AdWords can help businesses to generate more sales and stronger connections with customers.

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What is Google AdWords Quality Score?

Marketing to Serve

So you’ve started using Google AdWords and you’ve found a great number of metrics which you can report on. So even for the more seasoned AdWords marketer, a thorough knowledge of quality score is vital for online success. Google displays advertisements that have higher quality scores more often than those that don’t.

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Connect Your AdWords Account To Google Plus

Small Business Mavericks

If you thought Google+ was just another social network, think again. In fact, Google has said all along that it intends to connect all of its services with Google+. One way that Google+ users can benefit from the service on a sister property is by connecting their Google+ account with their Google AdWords account.

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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

Top Five: Major Ad overhaul at Google. This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. Introduces Google Ads. The post Top Five: Major Google Ad overhaul and more appeared first on Sherrilynne Starkie.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. What tabs or features do they use (e.g., What types of media do they post?

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8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By Varun Sharma. Tag Manager.

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GAP (Google Advertising Professional) Certification! Useless or Useful?

Atom Thought

GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in an enterprise.