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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

Blogger 266
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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

Google shelves Adwords. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more. New website for publishers from Twitter. Follow List. Embed List. Introduces Google Ads. Jun 27, 2018.

Google 170
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Are You A Business Or A Media Company?

Small Business Mavericks

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Whatever it is, if you are a media company, then you’re a power to reckon with. One Response to “Are You A Business Or A Media Company?&#

Company 142
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

SEO has the potential to drive torrents of traffic and new leads. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Here’s how you can do it: Start by Setting Up a Company Page. Check out the image below to see what an effective company page looks like.

B2B 217
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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. Experiment.

Directory 196
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Panda vs eBay — Don’t Poke The Bear

Small Business Mavericks

If you look at Google’s pubs on Panda (and SEO in general), it’s all about what they call “High Quality Content” — and clearly eBay’s strategy was anything but. eBay created a major AdWords campaign that was by all accounts completely spammy. Moral: don’t be spammy.

Adwords 93
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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. But they would be mistaken in following that line of thinking because SEO isn’t dead, or even dying.

Marketing 181