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Business Blogging ROI in 3 Steps: Keep It Simple

Writtent Blog

Measuring the ROI of your business blogging can be difficult at times because of all the factors that come into play. This is what ROI stands for: Return on Investment… not Return on Influence or Return on Interaction or any other distraction. So, another way to measure business blogging ROI is to estimate the value of your leads.

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

In this article, I’m looking at how to set smart social media goals that align with your business. Whether you’re working freelance or in-house, there’s a growing expectation to understand and adhere to social media ROI. Increased sales of a particular product = sales tracked in Adwords that were generated via a link on social media.

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Online Classifieds in India & The Bottom of Pyramid

Atom Thought

Read my earlier article on AlooTechie). The pressure of RoI must be looming large on the portals that have digested USD15-20m already. What can they show as RoI? If they want to show premium/paid listings as RoI- it’s still a non-starter. Invested millions of dollars into adwords. Very miniscule.

ROI 206
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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. If you’re not getting ROI from digital media that has to stop!

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The Surest Way To Win Fans

Small Business Mavericks

It could just as well be “The Surest Way To Earn Fans.&# Truly, that’s what the goal is – to earn your fans. It could just as well be “The Surest Way To Earn Fans.&# Truly, that’s what the goal is – to earn your fans.

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How Search Engine Optimization Adds Value to a Website

Bill Hartzer

It’s about optimizing your website marketing plan so that your website delivers ROI. For pay per click through the Google AdWords program, the average cost per click (CPC) is $1.76 Like I mentioned in regards to Gun Barrel Ranch and “cowhide ottomans&# , there is a cost for a news website to acquire traffic to its articles.

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Are Brands Ready For The Instagram Economy?

Twist Image

The opportunity to add more pictures to a social media experience (without knowing what the ROI might be). Back in August 2012, I penned an article for the Harvard Business Review titled, Does Your Company Need an Instagram Storefront? google adwords. Is Instagram the future of e-commerce? advertorial. business column.