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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis. How large is their following?

Analysis 184
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You have to be in social networks, but what role do they play in marketing strategy?

Audiense

Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. This is logical, companies survive on sales and not the number of followers of their social profiles. The reason is simple.

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What Every Marketing Department Needs to Know About Google+

Convince & Convert

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. This enables Google+ posts to spread across Google’s two million site strong Display Network. Even better, it is set up to pay by engagement.

Google 167
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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

Regardless of whether you have a team of 25 or are a team of one, these resources might include: 1) Time allocated to social media listening, community engagement, content creation, and customer service. 2) Listening and Engagement Tools like Hootsuite, Curata, Sprout Social, Brandwatch.

Blogger 266
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Because Google now places ads at the top of the search results pages, you can buy your way to the top of the page with an AdWords ad campaign. Which strategy is better?

SEO 239
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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

Structure this like a traditional SWOT analysis. One popular method is to use the Google Adwords Keyword Planner to analyze your website. Use Hootsuite Streams to track them across every social network. Do your research (AKA a competitive analysis). But, focus it on your customer experience offerings.

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Your Blog Stinks! You Should Quit!

SocMed Sean

If you’re ready, though, and you really want to get your blog going in 2012, here are some questions that might help in your analysis: Who is your audience? The goal of a good blog should be return visitors, these are the folks that are going to share your stories with their social networks. How are your page load times?