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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Programmatic Advertising Creative. Winter Is Coming.

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Software is knowing on the door of the advertising world, and many are none-too happy about it. If you layer programmatic creative on top of programmatic buying, what does the future hold for advertising? We used to talk about brands and advertising within the realm of the "big idea." That's something - serious - to think about.

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Advertising. Full Steam Ahead.

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"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It is true that not every piece of advertising is a piece of art (in fact, the opposite). It is true that not every piece of advertising is a piece of art (in fact, the opposite).

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How I Built a Profitable Newsletter Business

Buffer Social

Through those relationships, I noticed a trend: founders of startups are no different than anyone else. is a weekly startup ideas newsletter in which I explore emerging trends and gaps in developing markets, showcasing to readers where the opportunities are and how to capitalize on them. ExplodingIdeas.co

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The New Marketing Hacker

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In her Advertising Age op-ed piece, When Hacker Culture Collides With Business Reality , she sees some major opportunities for marketing companies that we're not only not pursuing, but allowing (and enabling) small startups to take on: " while the tech boys are breaking their toys - it is often the professional marketers (a.k.a.

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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on. How to eliminate confusion and push back from day one.

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How to Measure Customer Engagement and Why It’s Important

Pixlee

They’re replacing traditional models of advertising in favor of a more holistic approach. Even with discounts, gifts, and aggressive advertising campaigns, many companies fail to engage and retain consumers successfully. They’ll also help you gain a better insight into the overall sentiment of your brand and products or services.