A recent study of eight major FMCG campaigns to measure cross-media advertising on short-term sales. It showed that Online Advertising is best for ROI “The average short-term online sale for digital advertising is calculated at 75p, compared to 66p for press, 53p for outdoor and, a surprisingly low 43p for TV.”. online advertising ROI TV FMCGFor more info, go to: [link]. MORE >>

Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? Companies spend huge sums of money on crafting messages, advertising campaigns, PR initiatives and yet, they continue to ignore the most direct line of communication they can have with current, potential and previous customers, advocates and stakeholders. ”  What’s the ROI of THAT message? ROI social media customer service listeningBut it struck me. Ignoring customers? MORE >>

We like to compare it to the ROI of a your mother because it’s almost impossible to put a value on everything she has done for you throughout your life. This infographic from   MDG Advertising  does an excellent job depicting the ROI of social media and outlining a new way of thinking for businesses. The difficultly with ROI is that there is no standard measurement, so it’s important to identify your objective(s) before diving in and re-evaluating those objectives based on results. “What’s my return on investment?” Blog Kelly Rynard MORE >>

Ahh, the dreaded and seemingly yet-to-be-answered question: What is the ROI of Social Media? While social media is a channel, it doesn’t have the same traits as the traditional advertising mediums. Let’s start debunking some of these myths: Social Media is NOT another advertising channel:  You may decide to invest money on a TV advertising campaign. This image says it all: Would you rather spend thousands of advertising dollars to eventually get to the potential 2% of the population who would buy your product? Understanding Social Media. MORE >>

Tweet Last week I presented at a webinar as part of a series looking at the science of social , focusing on social media ROI and demystifying the confusion that surround it. The problem with social media ROI is that it is so easy to measure so many things that we become overwhelmed by measures. We think that everything is important and that everything is a measure of ROI. Followers and Likes do not make ROI; moreover they stop us from thinking about the bigger business benefit of social. We need to measure different things for different reasons, not just for ROI. MORE >>