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Snapchat Launches New iOS 14 Resource Hub to Help Advertisers with Upcoming Changes

Social Media Today

Snapchat has published a new guide to help advertisers prepare for the upcoming impacts as a result of Apple's iOS 14 update.

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Five Upcoming Social Networks To Look Out For In 2021

Ignite Social Media

This article was previously published on Forbes on February 19, 2021. You don’t want to be unprepared for upcoming social media networks that may gain traction in the near future. Still, these five upcoming social media networks look like platforms worth watching. 5 Upcoming Social Networks to Watch.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? This required the buyer to relinquish control to the publisher.

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2 Ways to Create A/B Split Tests of Organic Content on Facebook

Jon Loomer

What’s great is a similar process is available for organic posts that you publish to your page. When you’re done, you can preview all versions of your post before publishing… You can even schedule the post if you’d like. Once the test is complete, the winning version will be published to your Facebook page.

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A Look at the New Twitter Advertising Platform

Kikolani

The social-media giant, Twitter recently released their advertising platform for brands. And while I’ve been trying to figure out what I was going to publish for you folks over here on Kikolani today, I’ve decided to mix a little of this, with a little of that. Twitter released their very first advertising platform.

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Facebook Event Custom Audiences: More Targeting Power

Jon Loomer

Facebook provides a constant stream of updates for advertisers looking to target their ideal customer. You’ve been able to create an Event from the Facebook publisher since 2009. The latest changes give advertisers much more power to target and exclude those who engage with their Events. It never seems to stop.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. How often do they publish each? Sign up for one of our upcoming social media conferences. Once logged in, click the big box that says Discover new keywords. Do they use a link-in-bio tool?

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