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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark also highlights that engagement is a key metric. WHY should your audience care that you are on Facebook or any other social network? Are they people who want to engage with your brand on Facebook or any other social network? Instead we look at different metrics that determine how engaged our audiences are.

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5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

In my 20 years of business and marketing experience I have never heard a marketer exclaim, “I have so much time, resource & budget I don’t know what to do with it.” ” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze? Deciding which key metrics to analyze can be challenging with endless social data available.

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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. What are the metrics that matter?

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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. What are the metrics that matter?

Metrics 60
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How to Choose the Right Digital and Social Marketing Goals, Objectives and Metrics for Success

Pam Moore

It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video. The modern social marketer of today needs to know how to set goals, build a well thought out plan, balance the use of owned, paid and earned media. Importance of aligning social media to business goals.

Metrics 60
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Fetching Friday – Resources Mashup & The Subway

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. How To Conduct A Link Audit – If you remember nothing else, remember that metrics alone should not be used to make decisions.

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