article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. We also recommended Google AdWords.

Marketing 367
article thumbnail

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. Viewability – advertising viewability has become a top priority for publishers, which has the consequence of altering the content-to-ad ratio above the fold.

Sites 278
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. They even like to see the local advertisements. Photo by Mike Ackerman on Unsplash. But there’s the rub. Where’s the reader value?

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true.

Marketing 195
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. We also recommended Google AdWords. In Summary.

Marketing 199
article thumbnail

Is Feedburner about to be closed by Google?

The Way of the Web

It’s particularly worrying in some areas, where companies of the size and scale of Google have effectively closed out the market, particularly in terms of RSS syndication with Feedburner and RSS reading with Google Reader. Trust in Google? But today two things have happened. Feedburner Alternatives?

article thumbnail

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing for both Google and Apple is another growing trend. The support information on the Google Developers site covers the main opportunities. Google News.

SEO 100