Waxing UnLyrical

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10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Ancita Satija Communication Guest Posts Marketing Public Relations Social Media advertising Digital PR Media pr Rupee Depreciation'

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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers. If users and advertisers see value in this model, that’s wonderful. We pushed the idea further to find real value for people and businesses.

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What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. At the end of the day, The Greensheet marketing team picked up several strategic insights from observing other teams, some of which are currently under long-term consideration.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. You can catch up with her on Twitter or by e-mail.

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Why Facebook Timeline Ads Suck

Waxing UnLyrical

What I wonder is why Facebook, in its marketing plans, doesn’t give me an option of paying for their service? The ads are placed by uneducated troglodytes who don’t know that Facebook is a proper name and needs to be capitalized. I wish them ill. I pay for Spotify. It is worth $4.95 per month to get my music commercial-free.

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