Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners.

YouTube 111

YouTube Advertising CPA Cost 111

Jon Loomer

FEBRUARY 21, 2022

How it’s supposed to work. How to detect and control it. How much it matters. When you use Reach Optimization, advertisers have the ability to put a cap on the number of times a user can be reached. How to Detect and Control it. Facebook Stories (Mobile App): 1.00. Instagram Explore (Mobile App): 1.00.

Facebook 190

Facebook Mobile Feed Feedly 190

Twist Image

JANUARY 16, 2015

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. As a consumer, how often have you clicked on a mobile ad. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web.

Mobile 40

Mobile Advertising How To Analytics 40

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. You have the ability to control whether ads are shown on mobile or desktop (all devices by default). You have the ability to control whether ads are shown on mobile or desktop (all devices by default). Placements are selected within the ad set. Then select Placement.

Feed 174

Feed Feedly Real Estate Instagram 174

Later

JULY 1, 2020

If you’re looking to reach new audiences, social media advertising can be the quickest and easiest way to achieve your goal! Understanding Different Types of Social Media Advertising. Knowing how to spend money on social media advertising can be overwhelming — especially when you’re just starting out.

Advertising 69

Advertising Social Media Instagram Campaign 69

Pam Moore

JANUARY 30, 2018

Can someone please tell me why this is the fault of Facebook if a publisher chooses to be irresponsible in their due diligence and accept money from fraud advertisers? Grab your seat here -> How to Get a Grip on Facebook Marketing in 2018: What You Need to Know About the News Feed Changes. Episode Highlights. SoundCloud.

Feed 167

Feed Feedly News Facebook 167

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Advertising 130

Advertising Marketing How To Education 130

Sprout Social

MARCH 15, 2021

Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

Trends 130

Trends Twitter How To Hashtag 130

Jon Loomer

SEPTEMBER 4, 2018

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature. These are often used as advertised (also referred to as sponsored) posts only.

Publishing 163

Publishing How To Facebook Advertising 163

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. Tests are fun. Let’s try!

Facebook 208

Facebook Report Campaign Apple 208

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60

Hootsuite

MAY 31, 2022

Businesses can tap into advanced personalization, create mobile-friendly listings, and build ad campaigns. So how does Facebook Marketplace work? How can businesses sell and advertise on the platform? Mobile-friendly listings. Facebook Marketplace automatically creates mobile-friendly listings.

Tips 145

Tips Facebook Retail HootSuite 145

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. There are several factors that make Quora especially well-suited for B2B advertising. Demographics lean male—the gender ratio is about 55/45%.

B2B 119

B2B Advertising Campaign Statistics 119

Buffer Social

APRIL 11, 2017

Right now, the standards we expect on the web are being re-written for mobile. And now, since Snapchat brought the stories format to prominence, we’ve seen its influence reflected across mobile, with many of the largest social/media products in the world implementing their own version. billion of them are on mobile.

Feed 110

Feed Feedly News Social Media 110

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149

Mobile Team Retail Journal 149

Jon Loomer

DECEMBER 23, 2020

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true?

Facebook 217

Facebook Apple Privacy Advertising 217

Hootsuite

MARCH 16, 2021

Whether you’ve just created your first Facebook Page or are looking to add a little more sparkle to your Stories, we’ve got you covered with our guide on how to use Facebook Stories for business. How to use Facebook Stories for business. How to make Facebook Stories. What are Facebook Stories? Source: Facebook. Source: Facebook.

Facebook 145

Facebook How To HootSuite Template 145

Jon Loomer

MAY 3, 2022

When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). It was only available in the US and on mobile devices. There was no access to how long people listened, how many listeners you had in aggregate, or the number of subscribers.

Facebook 204

Facebook RSS Aggregator Mobile 204

Hootsuite

APRIL 19, 2021

How to get to Creator Studio. Creator Studio is available for desktop and mobile users. To use the dashboard on mobile, download the Creator Studio app for iOS or Android. How to connect Instagram to Creator Studio. It brings together social media analytics, scheduling and community management. Upload video.

Instagram 140

Instagram HootSuite Facebook How To 140

Ignite Social Media

AUGUST 16, 2018

Pinterest began testing video ads that take up the entire width of a user’s mobile device – Promoted Video at max width – in early June. This week, the ad unit debuted to all advertisers on the platform. Stick To Mobile. Currently, 85% of all Pinterest searches happen on mobile. Keep It Concise.

Video 79

Video Real Estate How To Mobile 79

Hootsuite

MARCH 18, 2021

Bonus : Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more. . You can even create your ad from your mobile device. When you boost a post, you get access to analytics that show you how well the post performed.

HootSuite 144

HootSuite Facebook How To Analytics 144

Hootsuite

JULY 27, 2023

You already know, but what you may not know (and why you’re here) is how to start a fundraiser on Instagram. In this blog post, we’ll explain exactly how to add a fundraiser to Instagram and explore ten ways you can promote it. Curious how to add the fundraiser to your Instagram bio? The fun in fundraising?

Instagram 82

Instagram Tips HootSuite How To 82

agora pulse

JANUARY 27, 2021

Find out how to create a Facebook Page and optimize your account. Let’s look at how to create a Facebook Page and touch on some quick tips for optimizing your account. To create a Facebook account, you’ll need to provide your name, birth date, and email or mobile number. Then we’ll look at how to do it via Business Manager.

Facebook 91

Facebook How To URL Template 91

Jon Loomer

NOVEMBER 3, 2019

I compared other visits via mobile and referred by Facebook, which averaged over a minute. While some advertisers alter URLs with UTM parameters religiously for tracking and testing purposes, I don’t do this all that often. Maybe you want to send desktop viewers and mobile viewers to completely different landing pages.

URL 154

URL Facebook How To Sample 154

Jon Loomer

APRIL 5, 2017

A collection is a new Facebook ad format for mobile devices only that features a video, slideshow or image above a group (or “collection”) of linked product images. Collections only work on mobile (for now, at least), so make sure to select Facebook feeds and mobile under placements at the ad set level. description.

Facebook 145

Facebook How To Feed Feedly 145

Hootsuite

FEBRUARY 10, 2021

So whether you want to hedge your bets on the future of social, or you’re interested in the dozens of different ways you can use messaging apps to reach your audience right now, we’re here to show you how to use Facebook Messenger ads to converse. Bonus : Download a free guide that shows you how to save time and money on your Facebook ads.

Examples 145

Examples Facebook How To Instant Messaging 145

Ignite Social Media

FEBRUARY 15, 2019

With more and more advertisers tapping into Pinterest, read on to discover five ways to craft a picture-perfect strategy. Optimize for Mobile. According to Pinterest, 80% of Pinners use the mobile app. It may seem like a no brainer, but when designing your pins, make sure you’re optimizing them for mobile.

Mobile 151

Mobile Class Feed Feedly 151

Jon Loomer

JANUARY 12, 2020

Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Mobile Marketplace Feed. How to Customize Creative by Placement. As you can imagine, advertisers could abuse that. The impulse is to create your ad for the news feed. You know that other placements exist. This is a mistake.

Facebook 170

Facebook Aggregator Meme URL 170

Jon Loomer

JULY 19, 2023

It’s another way to collect leads with the help of Meta advertising. In this post, we’ll walk through… What it is How to set it up How it works How you might use it Potential issues It’s a tool with potential, though it seems to have some glaring issues for now. What the heck is it? Hang with me.

Conversation 143

Conversation Real Estate Newsletter Eventful 143

Ignite Social Media

APRIL 15, 2021

Last month, Pinterest hosted the first-ever Pinterest Presents summit for advertisers that included some promising news for the platform’s future, such as seeing a global audience growth of 40% year-over-year in 2020 for two unexpected demographics, Gen Z and men. Optimize for Mobile. Recent research shows pinners are 2.6X

Strategy 203

Strategy Tips Upcoming Mobile 203

Later

JULY 15, 2020

Many brands struggle to get to grips with having a visual brand identity, but it all comes down to how your business looks and feels with every social post you share. You can map out how these mood board images could integrate into your Instagram feed with Later’s Visual Planner , and schedule them to be published at a later date.

Instagram 110

Instagram Brands How To Feed 110

Hootsuite

AUGUST 4, 2020

And with publications well outside the social media space—think the Telegraph newspaper, Time magazine, and even Cosmopolitan —publishing articles on how to turn autoplay sound off, you can bet plenty of people will be choosing to continue their News Feed browsing in silence. How do you leverage the 3 second rule? It’s late at night.

Video 144

Video Social Media How To HootSuite 144

Jon Loomer

AUGUST 8, 2018

Facebook Canvas provides advertisers the ability to create a fullscreen experience that keeps potential customers on Facebook ( see examples here ). Advertisers often use the fullscreen experience of Facebook Canvas to sell products. If not, how might you use this? And now they can also add a contact form.

Facebook 133

Facebook Template Templates How To 133

Hootsuite

APRIL 4, 2023

The campaign set the standard for how to fundraise on social media. The trick is knowing how to do it. Free 30-Day Trial How to fundraise on social media: 12 tips An organization in rural Iowa can reach wealthy donors in Singapore. Optimize your content for mobile Most people flip through social feeds on their phone (e.g.,

Social Media 97

Social Media Tips HootSuite How To 97

Jon Loomer

FEBRUARY 27, 2018

Facebook has opened up a new placement for advertisers to reach their potential customers: Marketplace. Let’s take a closer look at what Marketplace is and how to utilize this placement… [NOTE: This placement is not currently available to everyone. I checked Marketplace from my mobile app, and I am seeing ads there.

Facebook 167

Facebook Feed Feedly Advertising 167

BeingOptimist

MAY 5, 2020

Today, I am going to show you how Pinterest can help businesses to promote their brand and products in 2020 and beyond. Also Check, 7 QUICK STEPS: HOW TO DELETE PINTEREST ACCOUNT. It is undeniable fact that video advertisements are easy to catch attention and it generates more engagement than any other format of ads.

How To 99

How To Hashtag Applications Trends 99