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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Platform 152
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6 Ways To Increase Engagement on your Facebook page.

Socialmedia.biz

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. With an average of 1.47

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 The good news for B2B marketers is that these publications still reach a highly qualified audience, advertising prices have dropped (in some cases dramatically) and deals can be made. No other activity comes close, with social networking coming in a distant second (10.7%).&#

B2B 150
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9 Resolutions Every Marketer Should Make for 2019

The Realtime Report

I will use social media to engage, not just to post. Over the past few years, many brands have fallen into the habit of using social networks primarily as distribution platforms for content and advertising. What do people want from marketers on social media? I will be transparent and honest with my audiences.

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Time for Real Introspection on Real Time Marketing

Social Media Marketing

Think of it this way: the Oscars, the Super Bowl or any other major public event is like a party that we're all attending. Steve Hall, writing for HubSpot, found 10 examples of brands that got it right (although some of these are the same that Jay criticized). And it's not only limited to advertising; PR is on the hook as well.

Marketing 167
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Publishing has historically relied on advertising, or sponsorships, to pay for content production.

ROI 191
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This Week in Social Media – 6/5/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Hubspot has the answer.