Jon Loomer

JANUARY 29, 2024

And if you struggle to get good results, it’s often because you’re tripped up by a common advertising mistake. There are two common mistakes that I see advertisers make related to ad set optimization… 1. But beyond that, the objective isn’t as powerful as many advertisers think. This is good!

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Advertising Conversation Campaign Eventful 161

Jon Loomer

MAY 16, 2023

You’ve been advertising for years. Let me explain… Things Change It’s important to remember that Meta advertising today looks nothing like it did five or 10 years ago. Example: Placements There was a time when I’d manually adjust placements to only include the “most effective” ones.

Advertising 177

Advertising Cost Strategy Conversation 177

Jon Loomer

AUGUST 9, 2023

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. Here’s an example. Advertising Philosophies 4. How much does it cost to get one of those actions?

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Advertising Campaign Cost Compete 148

Ignite Social Media

AUGUST 17, 2020

Brands are likely to pay more for advertising as we head into the holiday season and the U.S. This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram.

Cost 205

Cost Facebook Upcoming How To 205

Sprout Social

AUGUST 25, 2022

While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. First, we need to be clear.

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Social Media Management Cost Social Media Price 125

Jon Loomer

MARCH 1, 2023

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. What is Audience Network?

Advertising 177

Advertising Video Metrics Issues 177

Hootsuite

SEPTEMBER 21, 2023

Examples include the number of followers, likes, or comments on social media posts. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But impressions and click-through rates in advertising can be deceiving.

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Metrics Examples Marketing HootSuite 107

Webbiquity SMM

FEBRUARY 16, 2021

If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways. Instagram Marketing for B2B Companies: The Eight Best Examples to Follow. Take Grey Advertising Agency, for example.

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B2B Examples Company Instagram 259

Jon Loomer

JANUARY 20, 2020

Today, I want to give you an example of just how powerful this approach has been for me. I recently announced a new training program called Beyond the Boost for beginner and intermediate advertisers. The goal is to help advertisers move “beyond the boost” button and into the more advanced techniques within Ads Manager.

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Examples Conversation CPM Campaign 207

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions.

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Cost CPC Facebook HootSuite 94

Jon Loomer

MARCH 6, 2024

In this post, you’ll learn some specific examples of the following: Low-quality ad content Low-quality post-click experiences User signals Low Quality or Disruptive Content advertising policy At the end, I’ll provide recommendations on how to address ad quality. Here are a couple of great examples that Meta shared… 2.

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Content Policies Cost Advertising 176

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

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Examples B2B ROI CPA 62

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Advertising 107

Advertising Social Media Strategy Tools 107

Jon Loomer

MARCH 10, 2024

Meta has rules about landing pages that could drive up costs or, if excessive, get your ads rejected. Some advertisers send traffic to their website to collect on ads. However, they can contribute to a low-quality user experience, which could drive up costs. An example is requiring multiple clicks to keep reading.

Policies 146

Policies Cost Advertising Issues 146

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? The process is often overwhelming for beginners.

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Advertising Campaign Social Media How To 145

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok.

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Advertising Marketing Campaign Hashtag 141

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. The 12 best chatbot examples of 2022. Customer service chatbot examples. following up.

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Examples FAQ Insurance Retail 96

Ignite Social Media

JULY 11, 2023

Paid social media advertising should be a key part of any business strategy. It’s no wonder that businesses are increasingly turning to paid social media advertising to reach their target audiences. It’s no wonder that businesses are increasingly turning to paid social media advertising to reach their target audiences.

Advertising 60

Advertising Social Media Brands CPM 60

Jon Loomer

AUGUST 23, 2023

One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Of course, you can’t just compare your results to all other advertisers. In this example, the ad set’s Cost Per on-Facebook Lead is 59% lower than “similar” ad sets. Great results?

API 147

API Cost Report Consultant 147

Webbiquity SMM

NOVEMBER 8, 2022

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. There are countless examples of social proof online. For example, buyers may choose a product with a 4.7 Beats Traditional Advertising. Reduces Marketing Costs. with only a handful. Differentiates Your Offering.

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comScore Marketing Case Study Review 299

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

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LinkedIn Advertising URL Campaign 177

Jon Loomer

MARCH 16, 2024

This drives me crazy… An advertiser shares their frustration on social media. ” Your Results are YOUR Results The reality is that in almost all cases, these examples are anecdotal. Your costs, competition, and results stand by themselves. CPMs are through the roof. “Is it just me? Are you having this, too?”

Compete 125

Compete Advertising Cost Examples 125

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

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Advertising CPM CPC Buy 118

Jon Loomer

FEBRUARY 4, 2024

When Meta first rolled out Advantage+ Shopping, advertisers had very few options for customization. Here are some examples… 1. You couldn’t add a Cost Per Result goal. Defaults were locked in. Since then, Meta has opened it up a bit. Originally, you could only optimize to maximize the number of conversions.

Eventful 148

Eventful Conversation Campaign Cost 148

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Lower Cost: Unlike the expense of outbound marketing, businesses do not require big budgets to gain visibility. 5 Benefits of Social Media Marketing.

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Cost Hubspot Marketing ROI 226

Jon Loomer

DECEMBER 12, 2023

But too many advertisers make it a habit of removing placements, regardless of the situation. I once wrote about how advertisers needed to stop removing the right-hand column placement more than 10 years ago! Meta will try to get you as many link clicks or landing page views as possible, for example, if that is your performance goal.

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Advertising Cost Conversation Issues 128

Jon Loomer

FEBRUARY 26, 2024

Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Audience Suggestion This is a unique approach, so advertisers may be inclined to provide an audience suggestion. Women serving women entrepreneurs is an example. Both are wrong. Gender and Age Focus.

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Construction Cost Issues Conversation 181

Convince & Convert

APRIL 13, 2017

For example, “totally crushing it” means different things to different people. For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Here’s an important note for non-U.S. Click To Tweet. Click To Tweet.

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Advertising Features Facebook CPA 129

Jon Loomer

DECEMBER 6, 2023

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. Advertisers are slow to adjust to the evolution of Meta advertising. This post is necessary.

Campaign 153

Campaign Advertising Cost Conversation 153

Jon Loomer

MAY 18, 2022

One of the issues advertisers struggle with most is controlling the frequency of ads shown. There is no ideal frequency that is best for every advertiser in every situation. But advertisers have very few options to control it. At some point, you’re just wasting money showing the same ads to the same people. It’s great!

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Advertising Buy Cost Price 194

Jon Loomer

SEPTEMBER 13, 2023

And you may even give up on Meta advertising because of it. Advertisers often misunderstand that the campaign objective determines optimization. In the example above, Maximum Number of Conversions is selected. In this case, the advertiser also defines the conversion event they want to prioritize. You will be frustrated.

Advertising 177

Advertising Conversation Issues Buy 177

Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. You expect, for example, people who click a link to land on your website then behave like a normal human who may do other things. Additionally, that tighter audience can drive up frequency, creative fatigue, and ad costs. You may even get results that appear to be positive.

Embedding 163

Embedding Eventful Cost Issues 163

Jon Loomer

MARCH 14, 2022

Cost and competition will matter, too. Facebook only cares that they get you the most actions you ask for at the lowest cost. Sometimes, advertisers can micro-manage in this case. They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. Facebook wants to get you clicks.

How To 198

How To Facebook URL Cost 198

Jon Loomer

FEBRUARY 5, 2024

The Cost Per Lead went up, but the quality was way higher. This is a great example of finding creative solutions that go beyond the obvious approach. Ultimately, it’s critical that you understand how things work — the strengths and weaknesses of Meta advertising. Experiment. Try things that are a little unorthodox.

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Consultant Cost Course Advertising 152

Jon Loomer

NOVEMBER 20, 2023

The problem is that so many advertisers don’t even realize it exists. Examples These breakdowns are helpful for understanding trends. In the example above, Cost Per Lead is steadily increasing every week. Examples This can be especially helpful when running ads to multiple countries.

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CPM Types Campaign Examples 173

Jon Loomer

NOVEMBER 27, 2022

CPM (Cost Per 1,000 Impressions) has a significant role in the performance of your ads. There are simply far too many reasons for the fluctuation of this cost for you to obsess over it. There are simply far too many reasons for the fluctuation of this cost for you to obsess over it. How do you monitor your Facebook ads CPM?

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CPM CPA Facebook Metrics 197

Jon Loomer

APRIL 19, 2023

In this post, let’s discuss what advertisers normally do, the problems with that approach, and how you can do better with a Slow Burn strategy. I know a lot of advertisers create duplicate campaigns instead. The examples above are abrupt and reactive. I use 1% in the example above. They are also risky.

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Strategy Facebook Cost Campaign 178