Trending Sources

Marketing Videos Don’t Have to Cost a Fortune

Spin Sucks

know I do, which is why one of the greatest services I feel like I can share with people is helping them find ways to cut costs on their PR and marketing videos. You’re a video producer who helps people cut costs on their marketing videos!? Video can cost in the tens of thousands of dollars, but you can also produce a great video for much less. By Tony Gnau. What!? Much less!

Cost 69

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

And by “results,” note that I’m focusing on Cost Per Conversion. That is the one KPI that matters in this case — not CPC or CTR, for example. Your focus is on the cost per desired action. There are nine main factors that impact the cost per conversion of Facebook ads… Click To Tweet. 1. As competition goes down, so does the cost.

An Online Business Survey and A Good Example

Small Business Mavericks

Copyblogger has done it again; giving us the 2015 Cost of Online Business Report by Demian Farnworth and giving us some good examples of how the same basic information can be presented in various ways for maximum impact. If the biggest challenge of these business owners is seen as generating traffic, don’t you think following the good example of offering a couple of alternative formats will help? Putting The report itself is interesting because it includes the results of a survey conducted on businesses operating online.

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Take a look at some strong examples of community support. Autodesk WikiHelp : Another software behemoth, Autodesk’s engineering niche introduces a decidedly heavier technical element than previous examples. To wipe startup costs, check out a free open source solution like phpBB. vBulletin is another powerful option with a small upfront cost. It’s Worked Before.

How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent Blog

Bonus: Examples of quotes that work can be found here. Before choosing channels for distributing the press release, you must understand one simple thing: quality press release distribution always costs money. Great Press Release Examples. Search for releases related to your business – they may serve as examples. Wondering how to write a press release? Great Where? Why?”.

5 Examples of Inspired Checkout Processes That Bring Results

Convince & Convert

Another key reason for users to drop out of a purchase process is when they are faced with an unexpected charge or fee that increases the cost of the item significantly. Avoid springing a surprise on your users by disclosing the exact overhead costs that they would be bearing to complete the transaction. So, what does a great checkout process make? Minimal steps? Zero distractions?

The 3-Pronged Facebook Advertising Strategy That Cut Lead Costs by 80%


The campaign was costing them roughly $17 to acquire a new lead – which in this space was considered fairly good. Here’s how it looked: At a cost per lead of $19.07…that The first segment of the campaign ran for about three weeks, and although lead and sales objectives were being met, we knew Facebook was building data that we could then use to lower the lead costs even more.

Two Examples of What NOT to Do When Asking Influential Bloggers For a Link


First example. Second example. In both examples mentioned here the parties asking for links neglected to perform even basic research on their link prospect, which resulted in disastrous PR, and in second case they even earned penalty from Google. When it’s time to reach out to the people you don’t know and ask them for a link, are you confident that you’re able to do it right?

Two Social Media Toolkit Examples and Other Goodies


The purpose is to establish a common, yet customizable approach to analyzing social data using the most cost-effective methods available. We have also included case studies, examples of social media in action, to highlight the work of your colleagues and inspire your own programs. Some goodies I’ve come across this week for you. 1. Part 2: How to Use the Metrics. ” 2.

9 Benefits [and 3 Costs] Of Building Community On Your Blog


Perhaps the best example I can think of to illustrate this is the time I started Digital Photography School (my main blog). For example I once received an email from a reader – Mandy – asking how she should go about photographing her dying grandmother with dignity. The Costs of Community. Benefits [and 3 Costs] Of Building Community On Your Blog. General

Cost 21

5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You)


How much do I think this probably cost their client? For example, your agency might be submitting “blog posts” that look like this: What’s wrong here? Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You). Businesses wanting to reach users in more subtle ways are jumping on the blogging bandwagon. Well and truly.

Cost 15

11 Myths of Social Media Marketing

Webbiquity SMM

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. For example, if you build weapons systems for the U.S. Social media is so easy we can hire an intern to do it. Argh, no! Um, no.

5 Sales Email Myths that are Costing You Money


While discounts certainly appeal to customers, this example shows that a discount doesn’t always have the pulling power we think it will. In this context, an answer isn’t necessarily an answer —to a question, for example—although it can be. So, for example, it would be much stronger to follow this email’s subject line with an aspirational opening sentence than an offer-focused opening sentence. Sales Email Myths that are Costing You Money. Recently, I worked with Darren on some sales content—including launch emails—for the release of a new product at DPS.

Making Dough(nuts): A Real World Example of Using Social Media.

Jason Yormark Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Making Dough(nuts): A Real World Example of Using Social Media Effectively | Subcribe via RSS Making Dough(nuts): A Real World Example of Using Social Media Effectively August 13th, 2009 Posted in Community , Social Media Tweet Share There aren’t many folks who will argue that social networking isn’t a valuable tool for business.  FROST has been able to drive significant buzz, awareness and business using tools that cost nothing but time thus far. 

3 Trends in the Daily Deal Industry


Rising User Acquisition Cost. In an interview with AdWeek , Boyan Josic, CEO of Daily Deal Media, stated that the prices for daily-deal keyword search terms have skyrocketed, driving industry-wide acquisition costs from $2 a head to higher than $10. Business & Marketing crowdsavings acquisitions Groupon rising user acqusition costDaily coupon fatigue is settling in.

Cost 43

Are You Measuring Cost Of Acquisition?

Small Business Mavericks

When it comes to business metrics , no metric is as important as the cost of acquiring a new customer. This is where the cost of customer acquisition gets sticky. Take the previous example: An $8 loss on a new customer can be turned into a gain if that customer buys your next product at $15. If there is a way to control the cost of aqcquisition, and there usually is, then you should control that cost. If you can reduce the cost of acquiring a new customer from $20 to $15, then you might only lose $5 on the new customer. Manage that cost of acquisition.

CPA: A Viable Alternative to CPC


When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. An example of a CPA publisher is The Usual Scenario. Takeaway.

Cost 14

5 Reasons Why Inbound Marketing Delivers Results at Lower Cost!

Harp Interactive

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Lower Cost: Unlike the expense of outbound marketing, businesses do not require big budgets to gain visibility. blog for example, lives forever unlike a print or a banner ad that has a limited life.

LinkedIn Recruiter: Solution to All Your Recruitment Problems


Many global companies like Ebay have used it and have voted it as more cost effective and an easier recruitment option. For example, when using Talent Direct, LinkedIn manages your recruitment campaign. Linkedin companies Cost Effective recruitment solutions Inmail passive talent recruitment Recuiter Professional Services Talent direct

How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

HR solutions such as those available on can give your company a much needed boost in profitability by reducing costs proportionately. HR software and cloud computing have joined forces to keep hard print copies to a minimum and even more cost effective is the fact that many of these tasks can be automated. Realtime Metrics For Cost And Quality Control.

Proving Value vs ROI in PR

Proactive Report

The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP.  Avoiding or cutting costs in areas like R&D,  customer service, support and advertising. Here’s one example of how it is being done in the health care sector. Proving Value. PR Actions. Analyze the data.


B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Slide 21: Online costs per lead are lower. Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective. Direct mail, for example, can be highly effective if done properly. HubSpot last week released the Marketing Data Box , a 3.4 Email.

How to Measure CRM ROI for Your Nonprofit


This means everything boils down to a simple ratio of net gain over total cost. For example, many CRM vendors offer free ROI calculators on their site, where you can plug in a few variables and crank out an estimate. In the section below, we’ll give you some examples of common cost and gain metrics—some that are universal, and others that are specific to nonprofit organizations.

10 Ways to Advertise your YouTube Channel (With Examples)


There will be some video and photo examples to help you along though! This is a contest via promotion for the winner, and doesn’t cost you anything but time. The post 10 Ways to Advertise your YouTube Channel (With Examples) appeared first on Devumi Blog. We’re going to go a little off the well-beaten path with these 10 ways to advertise your YouTube channel. Yes, I know.

Are You Struggling With Pay Per Click Conversions?

Small Business Mavericks

However, your click through rate needs to be seen as a comparison to several other sets of data, in particular conversion rates and costs per click. Your campaign may be receiving a thousand clicks per day, and the cost may be as low as a dollar a click, however, if you are only converting at 1% with a profit per sale of $10, you’re actually losing $900 per day. However, people who do click through will do because, in the example given, they are interested in red widgets. PPC for Small Business click through rates conversion rates cost-per-click Pay Per Click

The role of social media in managing projects for brands

Social media can allow for innovation , save project management costs, and facilitate communication. Cost-effectiveness. Social media can save project management cost. Hiring a team of developers to build an internal project management environment is costly. Virtual workspaces, on the other hand, connect employees and increase their productivity at a relatively low cost.

Why Stands Out As a Best Practice


This basically means that profits for instance comes longer down the priority list – great customer service is seldom the most cost effective way to run a business. By the way – this is not a review of the book – you can read my little less than traditional review here. basically stands out because of two main focus areas: customer service and company culture.

How To Use Facebook Audience Insights For Better Targeting

agora pulse

In this article, I’ll show you exactly how to use the Audience Insights tool to uncover hidden targeting opportunities, which can result in a staggering 64.83% decrease in your advertising costs. And like in the example above, you might be lucky to find some audiences that are converting two or even three times better than the rest! Are you struggling with Facebook ads targeting?

Facebook 20-Percent Text Rule: Is It Changing?

Jon Loomer

Here’s an example of a tweet: I think Facebook have dropped the 20% Text Rule! Here’s an important tidbit: Facebook ads that contain images with little to no text tend to cost less and have better delivery than ads with image text. Facebook also provides examples of each and what to expect regarding distribution. jonloomer ? Not really.

Is Brand Engagement Over on Facebook?

Janet Fouts

Here’s an example. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 and $0.65 on the brands we manage. But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.” The news about Facebook lately has been pretty grim. The Wall St.

What the Elimination of Facebook’s 20% Text Rule Really Means

Ignite Social Media

The image above is sample post from our client Go Red For Women, and example of an image with too much text. If your ad has 20% text or more, it will not be rejected, however you can expect less distribution and higher costs. Keep in mind, the following examples are exceptions to the policy: Movie posters. Community Managers and Social Media Buyers around the world rejoiced!

[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising


Minimal Costs. When comparing Facebook ad costs to other forms of online paid media, it tends to come at a very low cost-per-click (how much you pay every time someone clicks on your ad), contributing to low costs-per-conversion as well. The results are the perfect example of why testing and tweaking to figure out what works best is so important. Location.

Social Media ROI: 5 Must-Reads


101 Examples of Social Business ROI. By Peter Kim Here are 101 examples of social business return on investment, roughly 60% revenue generation and 40% cost reduction. Each example lists brand, activity, and source + year. Here are 5 must-reads on social media ROI that we don’t want you to miss. Social Media Metrics That Matter Now.

Are You Measuring Your Social Media Efforts?


The costs involved with monitoring deal with the tracking and storage of large amounts of data. Not only that, but there are certain functions and tools that you might be interested in, which also cost more. Always be honest with yourself when it comes to determining the cost of social media monitoring. What Do You Need to Monitor? What’s Your Budget?

5 Financial Areas Where Small Businesses Could Use Some Help


One example are the trips to work-related events, which give you auto mileage. These two examples provide you a wealth of business deductions. Because upgraded technology means increased costs, a financial analysis will need to be performed to work out benefits vs. cost. Financial Reports. Businesses need to know specifically how they are doing at all times. Takeaway.

7 Tips for Managing Your Money More Effectively


You may be surprised by how much that coffee cup is costing you. For example, companies such as  Fisher Investments ( FI ) can help you navigate the world of stocks and investment portfolios. One example is to find out if you would save money by bundling your home insurance and car insurance with the same provider. Pay Off Your Debts. Track Your Expenses. Ask for Help. link].

Tips 60

7 NEW Social Media Solutions to Grow Your Business


Marketers only pay when the video is clicked on and watched, making it more cost effective. Insightly is a great example. When it comes to creating buzz online, it’s hard to keep up. You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? BuzzSumo.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

” For example, recommended marketing strategies for the business growth approach of market development include market research to help develop rich buyer personas, and awareness building using “online advertising…PR, SEO, Social Media, attending exhibitions, sponsoring events” (basically all of the elements of the web presence optimization framework ) plus outbound tactics.

B2B 144

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Marketers are being forced to find ever more cost effective ways of engaging with users. A few statistics…. Here a few examples: 77% of the population of the world own a mobile phone. Costing as little as $0.05 (2.5p) per message, there are few other methods than provide such a strong ROI. For example, by gender, age, purchase history etc. SMS, really? Why it Works.

SMS 123

Social Media Tools and Resources for Social Learning


Symplur –this is a great, free resource for healthcare or medical-focused associations, as well as a great example of the power of Twitter to advance collaboration and learning around specific topics. Here’s an example of Talkshow in action. Of course I meant to blog about it before it happened, but we all know how that goes…so I figure better late than never.

Tools 90

Using Social Media as a Communication Tool [Infographic]


In fact, social media is transforming the way organizations communicate — the many social tools that are available today are very cost-effective compared to traditional approaches such as email and online advertising. Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.

Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own)

Buffer Social

In this article, we’ll do three things: Introduce you to Snapchat On-Demand Geofilters and share some examples; Guide you through how to create a Geofilter and provide some templates so you can get started right away; Share a quick case study of a campaign that generated over 90,000 impressions for just $30! Here are three examples of how different brands have embraced Geofilters: 1. W

50 Shortcuts to Create Visual Content for Social Media

Socially Sorted

At Socially Sorted, my content manager and I have an “ideas dump” document where we basically throw any and all ideas that we have… thoughts, ideas, screenshots, examples (we don’t copy of course, but instead use them for “inspiration”). You can see  examples on their Instagram account. Image by Shutterstock. Now it’s much easier. Ready? Let’s