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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. Billions and billions of dollars are spent on advertising. We can now associate a tremendous amount of data to individuals. JF : Hyper-targeting. Customer service? Customer service?

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Sharing Is Caring (And Selling)

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On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. A social business is a sharing business. The bigger consulting firms are getting all hot and bothered by the notion of social business. publishing. social business. social crm.

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Don Peppers Looks At The Future Of Marketing

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" In 1993 they founded their own consulting company, Peppers & Rogers Group , to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make Marketing more effective. online social network. social crm. social media 101. social crm.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.

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Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. “I can publish search engine optimized pitches for free, really?&# It’s not just distribution, it’s self publishing. Transparency is a brand currency on the social web.

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Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. I’ll continue publishing the Social Media Messenger after a short hiatus.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The future of more relevant email lies in Socialized Subject Lines. I'll publish part II of this series next week. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.