Jeff Esposito

JANUARY 5, 2012

Since we all like to play Nelson and chime in HA HA at every blunder, the real question becomes are we doing more harm or good to the industry we all work in. IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community.

Library 30

Library News Social CRM Policies 30

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. We have focused on relevant followers, in our industry by and large. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found this blog from Twitter?

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Twitter Metrics Social CRM Consultant 126

Techipedia: Tamar Weinberg

JUNE 23, 2010

Just a guys personal profile on Facebook Facebook makes the bold claim that they have 400 million accounts, which is a great number to a potential advertiser or business looking to jump on the bandwagon. Community Pages are the most annoying thing Facebook has given us , but I see their point. This is a personal profile for a reason.

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Facebook SEO Policies Groups 268

Convince & Convert

MAY 4, 2010

As you know better than I, we are in the early innings of social media. My hunch is that, as more organizations are able to successfully utilize social media, the dominoes will start to fall. In many industries and in many types of organizations, however, that’s not going to happen tomorrow. Change takes time.

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Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 27, 2010

Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives.

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Social CRM Consultant Blogger MySpace 117

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? But, when the next issue is printed, unless you advertise again, the flow of new customers stops. Content without community, without approachability, without humanization and kinship is ineffective. Consider a company like Kodak. Content marketing is the exact opposite.

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Content Marketing Consultant Social Media 125

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. I see it as a nice play for CC, but not sure I fully get it. Need to … noodle on it a bit.

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Consultant Metrics Social Media Social CRM 123

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. – [link] (via @jaybaer) randyx123 I like your post Jay.

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Social Media Strategy Social CRM Company 118

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. The game is going to change in a big way very soon.

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Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Second, can we please stop all this silly haranguing about B2B vs. B2C in social media?

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 13, 2010

Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)! Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)!

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Switch PR for almost any people-facing industry and you'd get similar results, unfortunately.

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Questions Social Media Consultant Education 161

Convince & Convert

JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising. for most business travelers, it’s also incredibly helpful.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. .&# Not found.

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Brands Content Social Media Consultant 145

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I see this as a little far-flung.

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. The change has come from how people create their perceptions.

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Social Media Strategy Metrics Organization 136

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

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Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 31, 2010

The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. Beyond that, when I think of social media, I don’t just think of the tools like twitter, linkedin and facebook. Both of these communities have a great deal of interaction and conversation.

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Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

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Social Media Strategy Influencer Case Study 129

Convince & Convert

AUGUST 26, 2010

It’s also very handy for easy archiving of historical social mentions (lawyer types or readers working in regulated industries should take note of that feature). It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

DECEMBER 31, 2015

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. So much for social media being a time hog. Still short of content?

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. So much for social media being a time hog. Still short of content?

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself.

Social Media 140

Social Media Strategy Consultant SEO 140

Webbiquity SMM

DECEMBER 4, 2012

Guest blogger Lilach Bullock shares a handful of tips for increasing web traffic from social media, including being active and engaged (“The one thing that most business owners using social media don’t do is listen”) and making influential links (“identify a list of key influential people in your industry and engage with them.

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Social Media Resources Tips Policies 213

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. But, if you think it through, many companies could succeed by participating in this community.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

SEPTEMBER 15, 2010

It doesn’t matter what industry you’re in, you have interesting stories to tell. Finding and sharing them is the first step toward social media success. It was before the birth of social media and was heavy print, tv and billboards. Taking that into social media would have only increased and expanded upon this.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

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Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

FEBRUARY 9, 2010

You can see alot of this in the 'green living' industry – folks call it greenwashing. There's a lot of folks out there claiming to be this and that or just simply puffing up their expertise with the help of smoke and mirrors. Thsi is kinda like that since you really have to vet the REAL folks and the posers.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. Many citations to the article discuss this and its effectiveness in the hospitality industry. Thanks for the link.

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Social Media Strategy Comments Course 132

Convince & Convert

SEPTEMBER 21, 2010

Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Katie Morse Community Manager @misskatiemo [link] [link] Adeline Tay RT @mycrowdca: RT @Heynoon – The 39 Social Media Tools I'll Use Today [link] [link] Marc Dooley Thanks for putting this together.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

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Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

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Social Media Strategy RFP Social CRM 116

Convince & Convert

MARCH 2, 2010

Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. Social is obviously going to be a huge part moving forward, and I believe mobile will as well.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

SEPTEMBER 2, 2010

I simply cannot imagine working in an industry where status quo was the norm. Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. That’s why I love social media. I love change.

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Social Media Strategy Consultant Social CRM 155