Techipedia: Tamar Weinberg

JANUARY 26, 2011

Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. Highly relevant and interesting links shared on social sites can help bring a lot of people interested in your services and products directly to you.

Findability 201

Findability Domain Name Policies Social CRM 201

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Social media is a great way to make more in-real-life contacts. Let your readers know!

ROI 191

ROI Case Study Bazaarvoice Klout 191

Jeff Esposito

JANUARY 5, 2012

Since we all like to play Nelson and chime in HA HA at every blunder, the real question becomes are we doing more harm or good to the industry we all work in. IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community.

Library 30

Library News Social CRM Buy 30

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. We have focused on relevant followers, in our industry by and large. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found this blog from Twitter?

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MAY 4, 2010

As you know better than I, we are in the early innings of social media. My hunch is that, as more organizations are able to successfully utilize social media, the dominoes will start to fall. In many industries and in many types of organizations, however, that’s not going to happen tomorrow. Change takes time.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 27, 2010

Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. I see it as a nice play for CC, but not sure I fully get it. Need to … noodle on it a bit.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around. Consider a company like Kodak. And congrats on the #1 ranking!

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 13, 2010

Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)! Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)!

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Second, can we please stop all this silly haranguing about B2B vs. B2C in social media?

Social Media 147

Social Media B2B Strategy Consultant 147

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. They offered exceptional concrete value to practitioners of social business intelligence: 1.

Research 194

Research Data Social CRM Wikipedia 194

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. The game is going to change in a big way very soon. Otherwise, we're irrelevant.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. .&# Not found.

Brands 143

Brands Content Social Media Consultant 143

Hootsuite

SEPTEMBER 16, 2022

This can be especially important for large teams or organizations in regulated industries. With some tools, everyone can work on social posts, but only senior team members can approve them to go live. Social media monitoring tools are software solutions that allow you to understand what people are saying about you online.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I see this as a little far-flung.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 155

Social Media Radian6 Strategy SM2 155

Keyhole.co

OCTOBER 19, 2022

Social media reports – If you want to get actual insights into all your social channels in one place, then this tool provides detailed social media analytics reports. Social CRM – You are able to manage social media engagement efficiently by encouraging teamwork. Key features.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

NOVEMBER 30, 2022

Social media reports: If you want to get actual insights into all your social channels in one place, then this tool provides detailed social media analytics reports. Social CRM: You are able to manage social media engagement efficiently by encouraging teamwork. This lets you track all the KPIs in one place.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. The change has come from how people create their perceptions.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

JULY 28, 2010

"5 Ways to Turn Helpfulness Into Marketing Greatness" – [link] [link] Stephanie Ward RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Amanda Bendrey 5 Ways to Turn Helpfulness Into Marketing Greatness [link] Great advice for companies in any industry via @jaybaer [link] Dan Perez RT @jaybaer: 5 Ways to (..)

Social Media 148

Social Media Strategy Consultant B2B 148

Rebekah Radice

SEPTEMBER 28, 2015

Twitter is a hub for community, a stream for information and a funnel for sales, takes balance to connect with all #mediachat RT @BrandIdeas — Aaron Lee (@AskAaronLee) September 25, 2015. A3 Content that is helpful/beneficial to prospect about industry. pic.twitter.com/LXxTzY56Gl. Get involved in chats like this one. mediachat. —

Social Media 161

Social Media Tips How To Hashtag 161

agora pulse

JULY 14, 2020

Our survey of community managers all over the globe returned seven universal features you must look for. As a social media manager, you don’t have time to try out each one you hear about! To get to know your followers, you need a dashboard with a built-in social media customer relationship management (CRM) tool.

Tools 97

Tools Twitter Social Media Management Team 97

Convince & Convert

AUGUST 31, 2010

The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. Beyond that, when I think of social media, I don’t just think of the tools like twitter, linkedin and facebook. Both of these communities have a great deal of interaction and conversation.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

AUGUST 26, 2010

It’s also very handy for easy archiving of historical social mentions (lawyer types or readers working in regulated industries should take note of that feature). It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. But, if you think it through, many companies could succeed by participating in this community.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

DECEMBER 31, 2015

Choose your search terms (your company name, your industry niche, potential content topics, etc.), The service even allows users to create their very own content, store them in Jukeboxes, and share them with the Tweet Jukebox community. So much for social media being a time hog. Still short of content? You should, too.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

Choose your search terms (your company name, your industry niche, potential content topics, etc.), The service even allows users to create their very own content, store them in Jukeboxes, and share them with the Tweet Jukebox community. So much for social media being a time hog. Still short of content? You should, too.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Webbiquity SMM

DECEMBER 4, 2012

Guest blogger Lilach Bullock shares a handful of tips for increasing web traffic from social media, including being active and engaged (“The one thing that most business owners using social media don’t do is listen”) and making influential links (“identify a list of key influential people in your industry and engage with them.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

SEPTEMBER 15, 2010

It doesn’t matter what industry you’re in, you have interesting stories to tell. Finding and sharing them is the first step toward social media success. It was before the birth of social media and was heavy print, tv and billboards. Taking that into social media would have only increased and expanded upon this.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

FEBRUARY 9, 2010

You can see alot of this in the 'green living' industry – folks call it greenwashing. There's a lot of folks out there claiming to be this and that or just simply puffing up their expertise with the help of smoke and mirrors. Thsi is kinda like that since you really have to vet the REAL folks and the posers.

Social Media 119

Social Media Strategy Survey Social CRM 119