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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? These are questions we’re beginning to hear in our community , and it’s not surprising.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. CPM) or sales ($2.39 CPM) compared to brand awareness campaigns ($0.34

Research 257
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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

Before you quit your day job, you’ve got to answer the question, “How much does YouTube pay per view?” That means the real question isn’t “How much money per view on YouTube,” but rather, “How much money per YouTube ad view can I make?” YouTube’s CPM varies by industry. Make sense?

YouTube 95
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Difficult Decisions in Difficult Times

Jon Loomer

When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue? These are questions that many businesses and advertisers are facing right now. Here are a few things to consider when it comes to these difficult questions. Should You Stop Advertising?

CPM 198
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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV. Brands that aren’t answering those questions are getting skewered in social media posts. Draft those responses.

CPM 175
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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Think emotional context.

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The Future Of Display Advertising (It's Bigger Than You Think)

Twist Image

Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. Will we move away from display advertising to another/better form of online advertising? What's truly missing for display advertising to be more successful?