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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. One tool available is URL parameters. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. Ad Name: {{ad.name}}.

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Publish an Unpublished Post on Facebook: How to

Jon Loomer

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature. What is the Difference Between a Published Post and an Unpublished Post?

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Facebook Domain Verification: Link Ownership Control

Jon Loomer

Next, you’ll want to add a connected asset so that you can edit link details when publishing to your page. Select the page that you want to grant URL editing powers to. Now, when you create a link post in Creator Studio from that page, you’ll be able to edit the URL headline and description. Click to Add Assets.

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Facebook Domain Verification: Link Ownership Control

Jon Loomer

Next, you’ll want to add a connected asset so that you can edit link details when publishing to your page. Select the page that you want to grant URL editing powers to. Now, when you create a link post in Creator Studio from that page, you’ll be able to edit the URL headline and description. Click to Add Assets.

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2 Ways to Create A/B Split Tests of Organic Content on Facebook

Jon Loomer

What’s great is a similar process is available for organic posts that you publish to your page. For links, either provide the URL in the copy or paste it into the link preview section. When you’re done, you can preview all versions of your post before publishing… You can even schedule the post if you’d like.

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Ways That I Use Facebook Website Custom Audiences Based on Specific Pages

Jon Loomer

I’ve always used the URL, and I think it’s because I was creating these audiences before I started using events. When I publish a new blog post, I’ll create a website custom audience of everyone who read it. Let me know in the comments below! It was an old habit. Individual Blog Posts. Your Turn.

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How to Test Meta Conversion Events

Jon Loomer

Enter the URL of a page where this event will occur and click “Open Website.” You should also consider options to test prior to publishing changes, if possible. But Google Tag Manager allows you to preview how tags (your events) fire before publishing your changes. Let me know in the comments below!

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