Jon Loomer

JULY 17, 2023

The person watching the video also needs to convert on your advertising objective within 24 hours. She continued to consume other content. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. Let’s simplify this.

Advertising 148

Advertising Engagement Class Conversation 148

Jon Loomer

MARCH 7, 2022

Facebook does a really good job of optimizing for conversions. It’s why Facebook ads are so effective for ecommerce businesses. But, Facebook ads optimization is much less kind to content creators. When I speak of content creators, I’m referring specifically to bloggers in this case.

Content 201

Content Facebook Course Campaign 201

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. Post Comments (1). What Are Custom Metrics? These metrics are all built-in. Post Shares (3).

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Metrics Examples Facebook How To 214

Jon Loomer

MAY 17, 2022

Historically, the low quality of leads has been a knock on Facebook lead ads. Gated Content. Another feature that is coming to lead ads is Gated Content. Meta says that businesses will be able to offer exclusive content for people who complete a lead form. Let me know in the comments below! What do you think?

Content 200

Content Facebook Hosting Features 200

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. That’s rough for advertisers. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook Page.

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Facebook Engagement Advertising Types 213

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. The comments I’ve seen about it make that obvious. None of that was possible.

Facebook 204

Facebook RSS Aggregator Mobile 204

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Advertising 111

Advertising Strategy Facebook How To 111

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

Facebook 200

Facebook System Conversation Eventful 200

Jon Loomer

MAY 31, 2023

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. Trained Content To train the bot, we need to give it content. This actually helped motivate me to craft content for this bot. In the meantime, that content can also improve usability of my website.

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Training Content URL FAQ 185

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

Advertising 111

Advertising Campaign Facebook Buy 111

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook lead ads leverage forms that are easy to complete. They are super fast and, most importantly, they keep people on Facebook.

Facebook 206

Facebook Instagram Advertising Engagement 206

Jon Loomer

FEBRUARY 25, 2020

About a month ago, I told you about how you can use Facebook Messenger ads to collect leads. I’m running a Facebook ad that sends people into a Messenger conversation. Within the Messenger portion, I asked the following questions: How advanced do you consider yourself as an advertiser? What is your role as an advertiser?

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Survey Facebook Advertising Consultant 207

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. One approach is using URL parameters.

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URL Examples Facebook Analytics 204

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. When you do this, Facebook will automatically make adjustments to things that you can and can’t do, most commonly impacting targeting.

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Facebook Policies Issues Reputation 213

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

Communities 233

Communities Engagement Facebook Authentication 233

Jon Loomer

OCTOBER 5, 2021

As of October 5, Facebook will begin updating ad set creation to display Estimated Audience Size instead of Potential Reach. To make this clearer, Facebook will move from displaying a precise number to a range, in the form of Estimated Audience Size. Number of people shown ads on Facebook apps and services in the past 30 days.

Facebook 186

Facebook API Advertising Report 186

Jon Loomer

JANUARY 24, 2022

On January 9, I told you about ODAX (Outcome-Based Ad Experiences) , which is Facebook’s new campaign objective flow. Going forward, Facebook advertisers will have six objectives to choose from, instead of 11. DESCRIPTION: “Send people to a destination, like your website, app, or Facebook event.”

Facebook 198

Facebook Eventful Conversation Engagement 198

Jon Loomer

NOVEMBER 11, 2020

We’re seeing a huge surge in Facebook ad accounts getting shut down at the moment. One potential solution that seems to be helping some advertisers: Business Verification in Facebook Business Manager. There could be many factors contributing to the shutdown of Facebook ad accounts. Enter Business Details.

Badge 210

Badge Facebook How To Advertising 210

Jon Loomer

JANUARY 4, 2023

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. You can use others as well (content ID, content type, number of items), but start here. I also put together a quick video of this process… @jonloomer How to use ChatGPT to generate Facebook pixel code for a purchase event.

Eventful 203

Eventful Facebook Price Process 203

Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. I wanted to create something for those groups without impacting my blog content.

Advertising 120

Advertising Facebook Training News 120

Jon Loomer

OCTOBER 7, 2020

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. Facebook Page Engagement Custom Audiences allow advertisers to create audiences of people based on engagement with their Facebook content for targeting in ads.

Engagement 189

Engagement Facebook Sample Samples 189

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun. Let’s try!

Facebook 208

Facebook Report Campaign Apple 208

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. Let’s assume we added these parameters to the URL of a Facebook ad. Those parameters will tell me the following: Source was Facebook. One tool available is URL parameters. Ad Set ID: {{adset.id}}.

URL 210

URL Facebook How To Analytics 210

agora pulse

JANUARY 3, 2019

Running a Facebook targeting campaign can help you get leads and improve your bottom line. If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. Website visitors are the perfect start for your Facebook targeting campaign.

B2B 112

B2B Advertising Facebook Marketing 112

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Advertisers and Businesses.

Yahoo 191

Yahoo Facebook Sample Samples 191

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. You can schedule posts, interact with your community and even monetize your content. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Instagram 107

Instagram Facebook Marketing Features 107

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Jon Loomer

NOVEMBER 7, 2022

That’s what made Facebook advertising so insanely profitable in the early days. Well, the first thing you’ll notice if you dive into TikTok advertising is that the TikTok Ads Manager is obviously inspired by Facebook Ads Manager. TikTok Ads Manager vs Facebook Ads Manager. ? Puff – Hany Beats.

Campaign 198

Campaign Advertising Price Facebook 198

Jon Loomer

OCTOBER 6, 2020

When it comes to Facebook lead ads , their advantage is also a potential weakness. Since lead ad forms keep users on Facebook, you don’t drive traffic to your website. Let’s discuss… You can now custom audiences to target those who opened or submitted a Facebook lead form. Well, not entirely. I hate waste.

Engagement 194

Engagement Facebook Advertising Examples 194

Ignite Social Media

FEBRUARY 3, 2021

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. About The New Facebook Pages Layout. Feel free to connect with our team if you need help with your Facebook Page. Removal of Page Likes. Subscribe to Social You Should Know.

Brands 184

Brands Facebook Metrics FAQ 184

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. Those you target will comment, like, and share your ad.

Organization 212

Organization Conversation Facebook Metrics 212

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Of course, this only involves Facebook or Instagram videos (not YouTube, Vimeo, or any other platform). 25% or more.

Engagement 207

Engagement Video Facebook How To 207

Jon Loomer

OCTOBER 7, 2020

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. Facebook Page Engagement Custom Audiences allow advertisers to create audiences of people based on engagement with their Facebook content for targeting in ads.

Engagement 155

Engagement Facebook Sample Samples 155

yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. Get more creative with your content.

Feed 145

Feed Feedly News Facebook 145

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. Sometimes, they can surface exclusive content. But I also want to test what Facebook is doing these days. Maybe you are seeing the ads now?

Facebook 209

Facebook Aggregator Upcoming Engagement 209

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. The result was a whole bunch of comments. But, it certainly felt like there were themes of comments I was getting, and they far outnumbered those that seemed to reflect a knowledge of what this feature actually was.

Facebook 176

Facebook Apple LinkedIn Publishing 176