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Paid Social Media for B2B: Strategies that Get Results

Oktopost

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . If you’ve created a high-converting content offer , paid social offers an opportunity to spread the word to your desired targets and see an immediate increase in conversions.

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How To Optimize Your Facebook Ads Like A Pro

The Realtime Report

Facebook’s advertising network allows you to reach millions of potential customers very easily. The ad network is designed to be user friendly, allowing those with even no experience in using paid ads to reach the right type of audience. Based on the target audience you’re aiming for, certain ad content works better.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Content relevant to B2B decision makers and said decision makers? LinkedIn may have a higher concentration of users who will engage with B2B marketing content. Not so much. Not sure which to use and when?

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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

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12 Market Research Software Solutions Every CMO Must Know

Oktopost

With Datanyze, you can learn who’s signing up with your competitors, which new apps are quietly taking over the world of ecommerce, or what tech is suddenly yesterday’s news. Whether your issues are with link building, keywords, content creation, or your overall strategy, AhRefs might be the SEO toolkit you’re looking for.

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How to Hit Content Scrapers Where it Hurts

ProBlogger

If you’ve been blogging for any period of time, you’ve inevitably had your content stolen. In fact, you’ve probably already taken steps to protect your content from being copied. You see, content scrapers are stealing your content for two basic reasons—to make money off it, or to build a site for links and/or traffic with it.

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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

It isn’t yet completely clear what advertising services’ tracking cookies will be classified as first or third party, but since the Facebook pixel relies on cookies, these updates mean the “look back” windows for attributing conversions and retargeting users may be shrinking. First, the good news.

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