Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. But the founder, fellow Utahan and Chicagoan Kristian Hammond , says in the next 15 years, 90 percent of all news stories will be written by computers.
Using Twitter to Disseminate News Without a News Release
OCTOBER 17, 2012
I’ve never been a fan of the news release. I’ll go ahead and put it right out there. In fact, earlier this year, I wrote, “ No One Cares About Your News Release ” when asked if it was OK to post your news release, verbatim, on your blog. That’s why I was so interested to read Peter Himler’s , “ Can Twitter Displace the News Release?
How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
DECEMBER 9, 2014
Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But I was curious how much news search traffic sites are currently receiving and what percentage of total search traffic it represents. News Sites Ranked by Google News Traffic. total search visits.
No One Cares About Your News Release
MAY 7, 2012
A few weeks ago, a Facebook fan asked on our page, “Is it OK to post our news releases on our blog?” There is a time and a place for news releases. Social media, content, blogging…this whole digital place we live in is about engagement and intelligent conversation and community building. ” Dear Facebook fan, see image to the left. And then.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora.
Google News news_keywords Meta Tag: More Cons than Pros?
SEPTEMBER 24, 2012
The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines. You’d think that Google News would be sophisticated enough to determine relevancy based on the article content even when a non-literal headline is used.
29% of the Top 500 Google+ Pages are News and Content Sites
DECEMBER 3, 2013
Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. The Most Followed News and Content Sites on Google+. 25 NBC News 87 2,098,339. 143 OK!
Can an Algorithm Write a Better News Story than Humans?
MAY 10, 2012
One of the attendees told me he pays $50 a day to an Indian firm to have them scrape content off the Internet and change it “a little bit” so he can post it on his own blog. When I asked him if he had issues with the ethics (or lack thereof) behind taking someone else’s content he said, “If you don’t want people to use it, don’t put it on the web.”
Four Ways to Keep Content Fresh
JULY 29, 2015
Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? Keep Content Fresh. To help us tell their stories, we do a few things to stay creative and keep content fresh: Subscribe to SmartBrief. I’m a big, big fan of the SmartBrief newsletters. There are a lot of content ideas in there. By Gini Dietrich.
Social Media News You Can Use: Millennial Marketing
JUNE 5, 2016
This week in social media news, LinkedIn caught our attention with a fresh (and very thorough) playbook and survey on millennials. Alexandra Rynne Associate Content Marketing Manager, Marketing Solutions at LinkedIn @amrynnie. Content consumption habits. Here are the different types of content they love to engage with: Why it matters: Millennials are lazy. Median age.
Take Advantage of Additional Google News Opportunities for Publishers
JUNE 4, 2014
Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors , there are some additional opportunities that are worth taking advantage of.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.
Google News Tip for Google+ Embedded Posts
SEPTEMBER 10, 2013
A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. The content within the embedded post does not contribute towards the total word count in the article. Google News Wants Title Tags to Match Headlines?
Google News Optimization Tips
SEPTEMBER 3, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Duplication and Novelty Detection – More credit is given to original sources of content.
News Release Success: Be Found in Search Results
APRIL 21, 2015
Generate a great idea for a news release. Write the news release focused around those keywords. For years when a PR pro sat down to write a news release, he or she put her SEO hat on first and the wordsmith hat on second. The answer was simple: Change the algorithm and improve the news release Enter Google Panda. By Mickie Kennedy Does this process sound familiar?
How the Blog Post Op-Ed is Changing News
Convince & Convert
SEPTEMBER 23, 2015
This isn’t news to you, but here’s what makes it interesting: If you were to search LinkedIn for “Google Alphabet”, you’d find a collection of articles written by CEOs, Presidents, and Ph.Ds. The company op-ed also has the task of delivering news that is relevant to readers and the company itself—otherwise, it will be ignored. They are all replacing traditional news.
How to Create High-Quality Content
FEBRUARY 12, 2015
If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help. Does your site have content that is similar? Has the content been edited? Thirty minutes.
The Most Common Google News Errors and How to Avoid Them
JANUARY 16, 2013
In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. Not an approved source – site not showing up in Google News? It also helps to segment your news content (i.e.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content? Vision.
The Fastest and Slowest News Sites in 2012
APRIL 24, 2012
So I thought I’d check in on the PageSpeed scores for a selection of major news sites. For this year’s comparison I started with the group of sites I looked at last year (see Google Page Speed Ratings One Year Later ) and added in the majority of sites from News Organizations on Google+: Which Pages Get the Most Engagement? News 96. T-5 Breaking News 90.
5 Good Ideas for News Media Facebook Pages
FEBRUARY 28, 2012
What are news organizations doing to increase user activity and engagement on their Facebook pages? Here are five good ideas for news media Facebook pages: 1) Use Geotargeting. It’s a good fit for broadcast too, as local news stations often share user comments from their Facebook pages (and Twitter) on the air. 4) Host Live Chats. But it is good to experiment. What Else?
Facebook and Twitter Offer News Organizations Much More than Just News Delivery
MARCH 19, 2012
The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought. Social Media
Six Sources for Nonprofit News
OCTOBER 31, 2013
———— I don’t know about you, but I find it hard to keep up with all the news. Many of us have our own curation practice, but one of the most efficient I have is to keep an eye on those in our community who are curating the news for us. It’s the most efficient means of reading the nonprofit news that I need to know. must-read. Nonprofit Blog Carnival.
Research: B2B Buyers Want Content
Social Marketing Forum
AUGUST 19, 2012
Are you looking for proof that content marketing is the way to go in B2B marketing? There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social mediaYou have it. However, there is just one solid way, besides [.].
Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates
JANUARY 9, 2013
Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. used the same news organizations as last time with a few changes and additions, bringing the list to 48. 394.04. 2 BBC News 147.34
Social Media News You Can Use: Character Count, Customers & Content
MAY 28, 2016
This week in social media, Twitter announced it was adding more flexibility to Tweets, Rebekah Radice shared how small businesses can market themselves on social media and Stephan Hovnanian dropped some knowledge on ways that brands can better appreciate their advocates. Twitter: Express Even More In 140 Characters. Todd Sherman Senior Product Manager at Twitter @tdd. Why It Matters:
Four Content Discovery Tools to Engage
MARCH 9, 2015
Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. Swayy for Personalized Content.
Timeline of PR News Content
AUGUST 11, 2013
This was a new medium with new technology and it needed new content. By 1955 half of all American homes had a TV and this became the medium of choice for news. They had to learn to create news content for yet another new technology. Video news releases took quite a bit of skill and creative talent. In the 1930s radio was a part of most American households.
5 Mistakes That Prevent Your Content From Going Viral
OCTOBER 4, 2014
Why isn’t your amazing content going viral? Why aren’t people sharing your content? What What pushes someone to not only to view your content, but to pass it on? There is a science to creating viral content. There is probably nothing more efficient and effective in spreading your message than a viral content marketing campaign. Write like you speak.
Feature Content that Answers Questions for Better SEO
MAY 4, 2015
Nearly two years ago, Google changed their algorithm (and called it Hummingbird ) to accommodate the way people search the web—by featuring content that answers questions. The point is that we tend to ask questions when we search and Hummingbird increases your search rankings when you feature content that answers questions your customers or prospects might ask. By Gini Dietrich.
Facebook Users Prefer to Share Funny, Inspiring Content (Infographic)
MAY 27, 2016
report from content marketing agency Fractl provides some insights into what kinds of content people share on Facebook. Fractl surveyed 2,000 people about how they share content. More than one-half of Facebook users log in multiple times per day and share content from third-party publishers at least once per week. Image on homepage courtesy of Shutterstock.
Local TV News Teams Having Fun with Pinterest
MAY 30, 2012
In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. There are some good examples out there however such as Fox 8 News in Cleveland, KARK 4 News in Little Rock, Seattle’s KING 5 and WHSV 3 in Harrisonburg, VA. Among the types of boards that are popular are lifestyle content (recipes and food, fashion, home, etc.);
Five Best Practices for Start-Up Content Marketing
DECEMBER 8, 2014
By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing.
Content Curation Strategies for Social Media Managers
SEPTEMBER 21, 2015
It makes your business interactive and gives you an opportunity to understand your audiences’ needs and tailor your offerings, content curation, and sharing accordingly. With everything in the social world moving so quickly, it’s not always easy to be effective, especially if you don’t have a sound content curation and sharing strategy. Promotional Content.
Facebook’s Big News Feed Announcement That Benefits Brands
MARCH 7, 2013
Today Facebook announced several upcoming changes to the News Feed. Chris Struhar, Tech Lead of Facebook News Feed, announced, “We’re trying something new with this feed. We’re putting it in chronological order to make sure content publishers know that their fans can see every single post that they make.” Could this benefit brand content on Facebook?
The Changing Face of Authoritative Content
JULY 31, 2015
How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Back in the day, the news media were the primary gatekeepers of reliable and authoritative content. How social drives content. Nothing new so far.
Flipboard Acquires News App Zite
The Social Media Incubator
MARCH 5, 2014
Zite Co-Founder Mike Klaas said , “Together, we’re going to build the most wonderful place to read news that has ever existed.” We hope you come with us and help us shape the future of news.” Apps In the Media Mobile Apps Social Media Social Media News apps CNN flipboard news app zite Flipboard acquires @Zite & partners with @CNN.
Digital PR Measurement Lessons from News Analytics
FEBRUARY 22, 2016
News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers.
Four Content Marketing Lessons from Anthony Bourdain
JULY 13, 2015
think a sharp-tongued, politically incorrect, TV host with his own brand of snark might be your perfect guide to content marketing done right. Four Content Marketing Lessons from Anthony Bourdain. And how can he teach an aspiring content marketer to be better at his or her craft? Content Marketing is Not Boring. Who ever said content marketing had to be boring?
12 (of the) Best Content Marketing Infographics of 2013
DECEMBER 16, 2013
Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? Infographics About Content Marketing. Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. Beginners Guide to Content Marketing by Pamorama. ** 5 STARS.
Repurpose Content: A Test and the Results
AUGUST 5, 2015
OK, OK. I’m finished with my experiment to repurpose content. Everyone talks about repurposing content. Some people just re-share their content on the social networks, with no updates, while others give it additional legs through eBooks, Slideshare presentations, and more. The Results of the Repurpose Content Test. Four Ways to Keep Content Fresh.
Social Media News Releases Get 3x More Media Coverage
MARCH 24, 2011
Social media news releases have lots of advantages, and what’s not to like? While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. That all sounds great, but do social media news releases actually generate more media coverage? Press Releases Do Get Shared on Google News. Public Relations