Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. But the founder, fellow Utahan and Chicagoan Kristian Hammond , says in the next 15 years, 90 percent of all news stories will be written by computers.
Using Twitter to Disseminate News Without a News Release
OCTOBER 17, 2012
I’ve never been a fan of the news release. I’ll go ahead and put it right out there. In fact, earlier this year, I wrote, “ No One Cares About Your News Release ” when asked if it was OK to post your news release, verbatim, on your blog. That’s why I was so interested to read Peter Himler’s , “ Can Twitter Displace the News Release?
How to Apply SEO Best Practices to the News Release
DECEMBER 27, 2016
The news release is dead! Long live the news release! The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks. Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility.
Gin and Topics: Content Slow Jam the News
AUGUST 12, 2016
On this week's Gin and Topics, we have some local Chicago celebrities who slow jam their content news, some Olympians, a gleeful dog, and more. The post Gin and Topics: Content Slow Jam the News appeared first on Spin Sucks. Comments Yay! took a gamble that it would be fun. told the. by Tony Gnau LIterally laughing out loud at slow jam. The best!!
How Fake News Affects PR
JANUARY 2, 2017
Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Fake News vs Bad News.
Google News news_keywords Meta Tag: More Cons than Pros?
SEPTEMBER 24, 2012
The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines. You’d think that Google News would be sophisticated enough to determine relevancy based on the article content even when a non-literal headline is used.
29% of the Top 500 Google+ Pages are News and Content Sites
DECEMBER 3, 2013
Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. The Most Followed News and Content Sites on Google+. 25 NBC News 87 2,098,339. 143 OK!
Five Ways PR Pros Can Combat Fake News
JANUARY 23, 2017
Fake news is not only a national security issue, but the problem reaches beyond politics, into media and culture. How can PR pros fight fake news? The post Five Ways PR Pros Can Combat Fake News appeared first on Spin Sucks. Related Stories Seven Ways to Launch a Product Without a News Release What Are Your 2017 Content Marketing Goals?
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora.
Can an Algorithm Write a Better News Story than Humans?
MAY 10, 2012
One of the attendees told me he pays $50 a day to an Indian firm to have them scrape content off the Internet and change it “a little bit” so he can post it on his own blog. When I asked him if he had issues with the ethics (or lack thereof) behind taking someone else’s content he said, “If you don’t want people to use it, don’t put it on the web.”
Take Advantage of Additional Google News Opportunities for Publishers
JUNE 4, 2014
Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors , there are some additional opportunities that are worth taking advantage of.
Poor Media Literacy Spawns Fake News Successes
DECEMBER 25, 2016
Never did I imagine that a crisis would come to a fore as quickly as it has with this year’s fake news crisis. ” Since then we have witnessed the election of Donald Trump, Pizzagate , and the general rise of digital fake news. Slanted News. younger, smaller media corps with less seasoned editors behind them now write sensational headlines with shaky content.
Google News Tip for Google+ Embedded Posts
SEPTEMBER 10, 2013
A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. The content within the embedded post does not contribute towards the total word count in the article. Google News Wants Title Tags to Match Headlines?
Extend Media Relations Efforts With Engaging, Shareable Content
JANUARY 31, 2017
Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content. The post Extend Media Relations Efforts With Engaging, Shareable Content appeared first on Spin Sucks. Communication ContentGini Dietrich has more on what that looks like and how to do it.
Four Ways to Keep Content Fresh
JULY 29, 2015
Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? Keep Content Fresh. To help us tell their stories, we do a few things to stay creative and keep content fresh: Subscribe to SmartBrief. I’m a big, big fan of the SmartBrief newsletters. There are a lot of content ideas in there. By Gini Dietrich.
Facebook and Twitter Offer News Organizations Much More than Just News Delivery
MARCH 19, 2012
The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought. Social Media
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
News Release Success: Be Found in Search Results
APRIL 21, 2015
Generate a great idea for a news release. Write the news release focused around those keywords. For years when a PR pro sat down to write a news release, he or she put her SEO hat on first and the wordsmith hat on second. The answer was simple: Change the algorithm and improve the news release Enter Google Panda. By Mickie Kennedy Does this process sound familiar?
Facebook Updates News Feed Algorithm
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.
SMART News Content
AUGUST 5, 2016
Over the past ten years the news media has been under a great deal of pressure. According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. majority of U.S.
How the Blog Post Op-Ed is Changing News
Convince & Convert
SEPTEMBER 23, 2015
This isn’t news to you, but here’s what makes it interesting: If you were to search LinkedIn for “Google Alphabet”, you’d find a collection of articles written by CEOs, Presidents, and Ph.Ds. The company op-ed also has the task of delivering news that is relevant to readers and the company itself—otherwise, it will be ignored. They are all replacing traditional news.
5 Good Ideas for News Media Facebook Pages
FEBRUARY 28, 2012
What are news organizations doing to increase user activity and engagement on their Facebook pages? Here are five good ideas for news media Facebook pages: 1) Use Geotargeting. It’s a good fit for broadcast too, as local news stations often share user comments from their Facebook pages (and Twitter) on the air. 4) Host Live Chats. But it is good to experiment. What Else?
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Create and source user-generated content fast with simultaneous collaboration.
The Fastest and Slowest News Sites in 2012
APRIL 24, 2012
So I thought I’d check in on the PageSpeed scores for a selection of major news sites. For this year’s comparison I started with the group of sites I looked at last year (see Google Page Speed Ratings One Year Later ) and added in the majority of sites from News Organizations on Google+: Which Pages Get the Most Engagement? News 96. T-5 Breaking News 90.
How to Create High-Quality Content
FEBRUARY 12, 2015
If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help. Does your site have content that is similar? Has the content been edited? Thirty minutes.
Google News Optimization Tips
SEPTEMBER 3, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Duplication and Novelty Detection – More credit is given to original sources of content.
The Most Common Google News Errors and How to Avoid Them
JANUARY 16, 2013
In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. Not an approved source – site not showing up in Google News? It also helps to segment your news content (i.e.
While We’re Going After Fake News, How About Ad Scams, Too?
DECEMBER 28, 2016
in the wake of the 2016 election over fake news that has made its way into Facebook’s News Feed. For instance, an ad recently ran in Facebook’s News Feed that purported to be a BBC News story on energy switching. The internet is also being overrun with clickbait sites promoted by Outbrain and Taboola that exist to lure readers of legitimate news in order to rack up page views. Like fake news, many were hard to distinguish from advertising from legitimate products or communication from Facebook itself. There has been quite a stir lately in the U.S.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content? Vision.
Facebook Adds New Weapons to Its Fight Against Fake News, Hoaxes
DECEMBER 15, 2016
Facebook will turn to third-party fact-checking organizations to help combat fake news and hoaxes. The social network is also introducing easier ways for users to report fake news and flag questionable posts as disputed, and while those stories can still be shared, they will contain warnings, and they are not eligible to be part of promoted posts or ads.
Timeline of PR News Content
AUGUST 11, 2013
This was a new medium with new technology and it needed new content. By 1955 half of all American homes had a TV and this became the medium of choice for news. They had to learn to create news content for yet another new technology. Video news releases took quite a bit of skill and creative talent. In the 1930s radio was a part of most American households.
Four Content Discovery Tools to Engage
MARCH 9, 2015
Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. Swayy for Personalized Content.
Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates
JANUARY 9, 2013
Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. used the same news organizations as last time with a few changes and additions, bringing the list to 48. 394.04. 2 BBC News 147.34
Feature Content that Answers Questions for Better SEO
MAY 4, 2015
Nearly two years ago, Google changed their algorithm (and called it Hummingbird ) to accommodate the way people search the web—by featuring content that answers questions. The point is that we tend to ask questions when we search and Hummingbird increases your search rankings when you feature content that answers questions your customers or prospects might ask. By Gini Dietrich.
You Have More Content than You Realize
NOVEMBER 28, 2016
This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it. The good news is that most associations are content machines. Probably not.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.
Local TV News Teams Having Fun with Pinterest
MAY 30, 2012
In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. There are some good examples out there however such as Fox 8 News in Cleveland, KARK 4 News in Little Rock, Seattle’s KING 5 and WHSV 3 in Harrisonburg, VA. Among the types of boards that are popular are lifestyle content (recipes and food, fashion, home, etc.);
Google News Not Always So Great at Favoring Original Sources
SEPTEMBER 1, 2011
News publishers are all too familiar with the fact that Google News doesn’t always do such a great job of favoring original sources in its story clusters. Today I noticed an example that is worth pointing out because you’d think Google News would be able to handle it properly. Related posts: Google News Wants Title Tags to Match Headlines? Google News Optimization Tips.
5 Mistakes That Prevent Your Content From Going Viral
OCTOBER 4, 2014
Why isn’t your amazing content going viral? Why aren’t people sharing your content? What What pushes someone to not only to view your content, but to pass it on? There is a science to creating viral content. There is probably nothing more efficient and effective in spreading your message than a viral content marketing campaign. Write like you speak.
Social Media News & Updates: February
MARCH 9, 2015
Both Facebook and search engines are strongly focusing on the relevance of content, and in light of that, they are trying to display the most relevant ads to their users. Place Tips in News Feed: Place tips will show you fun, useful and relevant info about the place you’re at and will show at the top of your news feed. It will include photos and posts that your friends have shared.