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How to Implement a Portfolio-Wide Social Media Strategy for Student Communications

Social Media Strategies Summit

And creating a holistic social media strategy becomes a serious headache. Christina Chin , Social & Digital Content Strategist at the University of British Columbia’s (UBC’s) Okanagan Campus, spoke at the Social Media Strategies Summit for Higher Education about building a coordinated, portfolio-wide communications strategy.

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. We’ll cover all those points (and more) in our complete social media strategy creation guide. TikTok Marketing Strategy. Let’s get into it.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. When everyone is working towards the same goals, it promotes synergy and ensures that each team’s activities contribute to overall success. But what are the specific ways that GTM professionals are using AI?

Research 143
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15 Time-Saving Strategies for Social Media Marketers

Social Media Strategies Summit

That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. Track your time for at least a week and figure out what social media activities take the most of your time. But why do you need to optimize your time?

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8 Effective Instagram Marketing Strategies to Drive Business Growth

Blog2Social

With over two million monthly active users, Instagram has become one of the most favored social media apps of Gen Z. The platform opens a vast opportunity for businesses to reach relevant audiences and grow brand awareness. Instagram’s features help you grow your business in many ways.

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Duolingo’s Social Media Strategy: A Shockingly Hilarious Adventure

Keyhole.co

But what exactly is the secret behind Duolingo’s social media strategy that made it one of the top educational platforms in the world? Of course, the Duolingo social media strategy would have been incomplete without including YouTube and the OG social network Facebook. What makes Duolingo’s social media strategy successful?

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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them. How you talk to them.

Strategy 130