How to Integrate Social Media into Your Website with a Homeland Embassy Strategy
Convince & Convert
MAY 14, 2013
I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. Michael Dell spoke about the issue of proximity in an article in Forbes back in 2006: The first step was to add blogs and message boards in the hope that irate customers will talk to the company rather than gripe to the whole Internet.
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